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Mass media barriers to social marketing interventions: The example of sun protection in the UK (2011)
Journal Article
Kemp, G., Eagle, L., & Verne, J. (2011). Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International, 26(1), 37-45. https://doi.org/10.1093/heapro/daq048

The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily i... Read More about Mass media barriers to social marketing interventions: The example of sun protection in the UK.