Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions
(2011)
Presentation / Conference
Eagle, L., Jones, S., Kemp, G., Hawkins, J., Bulmer, S., & Verne, J. (2011, April). Sun protection: North and South – A comparison of attitudes and behaviours of young adults in the UK and NZ: Implications for UK interventions. Paper presented at 2011 World Social Marketing Conference, Dublin, Ireland
All Outputs (4)
Who can you trust? Deciphering decline in trust of government-sponsored sources of health information (2011)
Presentation / Conference
Eagle, L., Jones, S., & Kemp, G. (2011, April). Who can you trust? Deciphering decline in trust of government-sponsored sources of health information. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
Segmentation strategies for strengthening sun protection behaviours within the UK (2011)
Presentation / Conference
Jones, S., Eagle, L., Kemp, G., Scammell, K., Naumann, L., & Hiom, S. (2011, April). Segmentation strategies for strengthening sun protection behaviours within the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
Mass media barriers to social marketing interventions: The example of sun protection in the UK (2011)
Journal Article
Kemp, G., Eagle, L., & Verne, J. (2011). Mass media barriers to social marketing interventions: The example of sun protection in the UK. Health Promotion International, 26(1), 37-45. https://doi.org/10.1093/heapro/daq048The role of the mass media in communicating health-related information to the wider population is the focus of this paper. Using the example of sun protection within the UK, we highlight some of the major challenges to raising awareness of steadily i... Read More about Mass media barriers to social marketing interventions: The example of sun protection in the UK.