All Outputs (9)

An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing (2011)
Thesis
Spotswood, F. An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/957102

Physical activity has a well understood set of benefits. UK leisure time physical activity (LTPA) is socially patterned, with lower socio-economic groups participating less. There is evidence from the literature that in addition to structural causes,... Read More about An ethnographic approach to understanding the place of leisure time physical activity in 'working class' British culture: Implications for social marketing.

Lose the fags: Community social marketing (2011)
Book Chapter
Spotswood, F. (2011). Lose the fags: Community social marketing. In J. French, L. Reynolds, & R. Merritt (Eds.), Social Marketing Casebook. London: SAGE

This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's Na... Read More about Lose the fags: Community social marketing.

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
Spotswood, F., & Tapp, A. (2011). Rethinking how to tackle binge drinking using social marketing: A neotribal analysis. Social Marketing Quarterly, 17(2), 76-91. https://doi.org/10.1080/15245004.2011.570862

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.

Understanding the self-image incongruency of British non-cyclists: implications for social marketing (2011)
Presentation / Conference
Leonard, S., Spotswood, F., & Tapp, A. (2011, April). Understanding the self-image incongruency of British non-cyclists: implications for social marketing. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Brand co-creation for effective social marketing: the "lose the fags" case study (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). Brand co-creation for effective social marketing: the "lose the fags" case study. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift (2011)
Presentation / Conference
Spotswood, F., & Tapp, A. (2011, April). An empirical description of cycling hot prospects: implications for social marketers tackling travel mode shift. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

A case study of a social marketing brand: The image of cycling in the UK (2011)
Presentation / Conference
Tapp, A., Leonard, S., Collins, K., Spotswood, F., Warren, S., & Rhodes, C. (2011, April). A case study of a social marketing brand: The image of cycling in the UK. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers (2011)
Presentation / Conference
Tapp, A., & Spotswood, F. (2011, April). From transparency to invisibility: the implications of different behaviour change mechanisms for social marketers. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland

Some reasonable but uncomfortable questions about social marketing (2011)
Journal Article
Spotswood, F., French, J., Tapp, A., & Stead, M. (2011). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163-175. https://doi.org/10.1108/20426761211265168