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All Outputs (3)

Active transport in deprived communities: Why the car is king (2010)
Presentation / Conference
Bird, S. (2010, July). Active transport in deprived communities: Why the car is king. Paper presented at International Nonprofit and Social Marketing Conference, Brisbane, Australia

Active transport is part of the solution to multiple social concerns: obesity and health (Morris & Hardman, 1997), climate change, local traffic congestion and air quality issues (Knox, 2008). As the UK’s first Cycling Demonstration City and home to... Read More about Active transport in deprived communities: Why the car is king.

Safer sex: Passionate escapism versus rational thought (2010)
Presentation / Conference
Bird, S. (2010, July). Safer sex: Passionate escapism versus rational thought. Paper presented at International Nonprofit and Social Marketing Conference, Brisbane, Australia

Current social marketing practice emphasises the use of theory, this being one of the benchmark criteria used by the UK’s National Social Marketing Centre to define good social marketing practice. Such theories include the Theory of Planned Behaviour... Read More about Safer sex: Passionate escapism versus rational thought.