Co-production and the role of self service technology in resource integration
(2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, September). Co-production and the role of self service technology in resource integration. Paper presented at Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK
All Outputs (3)
Developing a resource integration model for self-service technology (2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, July). Developing a resource integration model for self-service technology. Paper presented at Academy of Marketing Conference, Coventry University, Coventry, UK
Innovation and the children of the revolution: Facebook and value co-creation (2010)
Journal Article
Marandi, E., Little, E., & Hughes, T. (2010). Innovation and the children of the revolution: Facebook and value co-creation. Marketing Review, 10(2), 169-183. https://doi.org/10.1362/146934710X505762