'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?
(2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). 'Binge Drinking': A tribal brand for socio-economically disadvantaged young people?. Paper presented at 6th International Colloquium, ESADE Business School, Barcelona, Spain
All Outputs (3)
Binge Drinking: A tribal brand for socio-economically disadvantaged young people? (2010)
Presentation / Conference
Spotswood, F., & Tapp, A. (2010, April). Binge Drinking: A tribal brand for socio-economically disadvantaged young people?. Paper presented at Academy of Marketing Brand, Identity and Corporate Reputation SIG: 6th International Colloquium, Barcelona, Spain
Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities (2010)
Journal Article
Spotswood, F., & Tapp, A. (2010). Socio cultural change: The key to social marketing success? A case study of increasing exercise in working class communities. International Journal of Health Promotion and Education, 48(2), 52-57