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Defining issue-based publics for public engagement: Climate change as a case study (2009)
Journal Article
Featherstone, H., Weitkamp, E., Ling, K., & Burnet, F. (2009). Defining issue-based publics for public engagement: Climate change as a case study. Public Understanding of Science, 18(2), 214-228. https://doi.org/10.1177/0963662507082890

Understanding your audiences' perceptions is key to the success of any communication campaign. This research note outlines a pilot study using the Situational Model of publics to segment the broader public. Focus groups were used to study publics' un... Read More about Defining issue-based publics for public engagement: Climate change as a case study.