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Regaining a seat at the table: Marketing management and the e-service opportunity (2007)
Journal Article
Hughes, T. (2007). Regaining a seat at the table: Marketing management and the e-service opportunity. Journal of Services Marketing, 21(4), 270-280. https://doi.org/10.1108/08876040710758577

Purpose - The study outlined in this paper seeks to deepen one's understanding of the theoretical and practical implications for marketing management where an internet component has been added to the business. Design/methodology/approach - Cases were... Read More about Regaining a seat at the table: Marketing management and the e-service opportunity.

Degrees of separation: Technological interactivity and account management (2007)
Journal Article
Hughes, T., Foss, B., Stone, M., & Cheverton, P. (2007). Degrees of separation: Technological interactivity and account management. International Journal of Bank Marketing, 25(5), 315-335. https://doi.org/10.1108/02652320710772989

Purpose - There has been an increasing application of remote technology to customer service. This research, from business-to-business financial services, seeks to gain insight and understanding into how the supplier/customer relationship and account... Read More about Degrees of separation: Technological interactivity and account management.

Does the marketing curriculum reflect the importance of services marketing to practitioners? (2007)
Journal Article
Hilton, T., Hughes, T., & McDowell, R. (2007). Does the marketing curriculum reflect the importance of services marketing to practitioners?. Marketing Review, 7(2), 315-335. https://doi.org/10.1362/146934707X198876

Given the growth of the service sector and the increased importance of service marketing thinking for practitioners we are interested in learning how far this development is reflected within the marketing curriculum delivered within UK universities.... Read More about Does the marketing curriculum reflect the importance of services marketing to practitioners?.