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All Outputs (4)

"GROw"ing up: Tweenagers' involvement in family decision making (2007)
Journal Article
Nancarrow, C., & Tinson, J. (2007). "GROw"ing up: Tweenagers' involvement in family decision making. Journal of Consumer Marketing, 24(3), 160-170. https://doi.org/10.1108/07363760710746166

Purpose - Practitioners in particular have noted that kids are growing older younger (KGOY) and academic research has in parallel shown that children are becoming more involved in the final stages of purchase decisions, albeit in a limited number of... Read More about "GROw"ing up: Tweenagers' involvement in family decision making.

Hunting for cool tribes (2007)
Book Chapter
Nancarrow, C., & Nancarrow, P. J. (2007). Hunting for cool tribes. In B. Cove, R. V. Kozinets, & A. Shankar (Eds.), Consumer Tribes, (129-142)