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All Outputs (49)

PGI tips (2004)
Journal Article
Sargeant, A. (2004). PGI tips

Does perception matter?: An empirical analysis of donor behaviour (2004)
Journal Article
Sargeant, A., West, D. C., & Ford, J. B. (2004). Does perception matter?: An empirical analysis of donor behaviour. Service Industries Journal, 24(6), 19-36. https://doi.org/10.1080/0264206042000299167

This article provides the first empirically based marketing model of the perceptions of givers and the resulting impact on donations. Within nonprofit marketing there is a considerable amount of extant research to support the view that both extrinsic... Read More about Does perception matter?: An empirical analysis of donor behaviour.

Charting the charity universe (2004)
Presentation / Conference
Sargeant, A., Pharoah, C., Walker, C., & Goodey, L. (2004, November). Charting the charity universe. Paper presented at Charities Aid Foundation Conference, London

Knowledge chain efficiencies in construction projects (2004)
Presentation / Conference
Ruan, X., Keith, H., & Greenwood, D. (2004, October). Knowledge chain efficiencies in construction projects. Paper presented at CIB International Symposium: Sustainability and Innovation in Construction and Real Estate, Tsinghua University, Beijing, China

A history of group study and psychodynamic organizations (2004)
Book
Fraher, A. L. (2004). A history of group study and psychodynamic organizations. London: Free Association Books

Many people hold a piece of the puzzle of group relations, yet few people are able to put them together in a meaningful way. In this breakthrough study, Amy L. Fraher provides the most comprehensive account yet written of the history of institutes of... Read More about A history of group study and psychodynamic organizations.

The antecedents of donor commitment to uk voluntary organizations (2004)
Presentation / Conference
Sargeant, A., & Woodliffe, L. (2004, September). The antecedents of donor commitment to uk voluntary organizations. Paper presented at Fourth Annual Colloquium on Nonprofit, Social and Arts Marketing, London Metropolitan University, UK

Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior (2004)
Journal Article
Sargeant, A., & Lee, S. (2004). Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior. Psychology and Marketing, 21(8), 613-635. https://doi.org/10.1002/mar.20021

This article explores the relationship between trust, relationship commitment, and giving behavior. It operationalizes trust and commitment, develops measurement scales for each construct, and uses the technique of structural equation modeling to det... Read More about Trust and relationship commitment in the United Kingdom voluntary sector: Determinants of donor behavior.

How to keep donor loyal (2004)
Presentation / Conference
Sargeant, A. (2004, July). How to keep donor loyal. Paper presented at Institute of Fundraising Conference, Birmingham, UK

Strategic marketing planning (2004)
Presentation / Conference
Sargeant, A. (2004, July). Strategic marketing planning. Paper presented at Institute of Fundraising Conference, Birmingham, UK