Marketing challenges in E-banking: Standalone or integrated?
(2003)
Journal Article
Hughes, T. (2003). Marketing challenges in E-banking: Standalone or integrated?. Journal of Marketing Management, 19(9-10), 1067-1085. https://doi.org/10.1362/026725703770558321
All Outputs (2)
CRM masterclasses: lessons from the frontline (2003)
Presentation / Conference
Hughes, T. (2003, July). CRM masterclasses: lessons from the frontline. Paper presented at Academy of Marketing Conference, Birmingham, UK