Skip to main content

Research Repository

See what's under the surface

Advanced Search

Modelling distributor retention in network marketing organisations (2001)
Journal Article
Msweli, P., & Sargeant, A. (2001). Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19(7), 507-514. https://doi.org/10.1108/EUM0000000006215

This paper proposes a model of distributor retention in network marketing (NWM) organisations based on a review of the existing literature from salesforce management, turnover and marketing perspectives. It is hypothesised that a number of the charac... Read More about Modelling distributor retention in network marketing organisations.

Conceptualizing unemployment in a period of atypical employment: A critical realist perspective (2001)
Journal Article
Fleetwood, S. (2001). Conceptualizing unemployment in a period of atypical employment: A critical realist perspective. Review of Social Economy, 59(1), 65-69. https://doi.org/10.1080/00346760010017500

An adequate conceptualization and measurement of unemployment should express the reality of employment. Designing theoretical concepts that adequately express reality requires appropriate methodological foundations. This paper uses critical realism t... Read More about Conceptualizing unemployment in a period of atypical employment: A critical realist perspective.

Public trust and confidence (2001)
Presentation / Conference
Sargeant, A. (2001, November). Public trust and confidence. Paper presented at Charities Aid Foundation Annual Conference

Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Nancarrow, C., Barker, A., & Tiu Wright, L. (2001). Engaging the right mindset in qualitative marketing research. Marketing Intelligence and Planning, 19(4), 236-243. https://doi.org/10.1108/EUM0000000005561

Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.

Using lifetime value (2001)
Presentation / Conference
Sargeant, A. (2001, June). Using lifetime value. Paper presented at Directory of Social Change, Charity Fair

What drives donor loyalty? (2001)
Presentation / Conference
Sargeant, A. (2001, March). What drives donor loyalty?. Paper presented at Association of Fundraising Professionals, Annual Conference

Fundraising direct: A communications planning guide for charity marketing (2001)
Journal Article
Sargeant, A., & Ewing, M. (2001). Fundraising direct: A communications planning guide for charity marketing. Journal of Nonprofit and Public Sector Marketing, 9(1-2), 185-204. https://doi.org/10.1300/J054v09n01_12

Charities constitute a formidable sector in the UK economy. Numbering 180,000 and accounting for almost $17 billion in income, the sector is coming under increasing pressure to improve the effectiveness of its marketing efforts. Direct marketing is g... Read More about Fundraising direct: A communications planning guide for charity marketing.


;