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All Outputs (34)

Conceptualizing unemployment in a period of atypical employment: A critical realist perspective (2001)
Journal Article
Fleetwood, S. (2001). Conceptualizing unemployment in a period of atypical employment: A critical realist perspective. Review of Social Economy, 59(1), 65-69. https://doi.org/10.1080/00346760010017500

An adequate conceptualization and measurement of unemployment should express the reality of employment. Designing theoretical concepts that adequately express reality requires appropriate methodological foundations. This paper uses critical realism t... Read More about Conceptualizing unemployment in a period of atypical employment: A critical realist perspective.

Modelling distributor retention in network marketing organisations (2001)
Journal Article
Msweli, P., & Sargeant, A. (2001). Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19(7), 507-514. https://doi.org/10.1108/EUM0000000006215

This paper proposes a model of distributor retention in network marketing (NWM) organisations based on a review of the existing literature from salesforce management, turnover and marketing perspectives. It is hypothesised that a number of the charac... Read More about Modelling distributor retention in network marketing organisations.

Public trust and confidence (2001)
Presentation / Conference
Sargeant, A. (2001, November). Public trust and confidence. Paper presented at Charities Aid Foundation Annual Conference, London, UK

Why do people give and why do they stop? (2001)
Presentation / Conference
Sargeant, A. (2001, October). Why do people give and why do they stop?. Paper presented at ICFM Regional Conference, Cheltenham, UK

Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Nancarrow, C., Barker, A., & Tiu Wright, L. (2001). Engaging the right mindset in qualitative marketing research. Marketing Intelligence and Planning, 19(4), 236-243. https://doi.org/10.1108/EUM0000000005561

Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.

Using lifetime value (2001)
Presentation / Conference
Sargeant, A. (2001, June). Using lifetime value. Paper presented at Directory of Social Change, Charity Fair, Business Design Centre, London

Lessons worth adopting from North American practice (2001)
Presentation / Conference
Sargeant, A. (2001, June). Lessons worth adopting from North American practice. Paper presented at Relationship Marketing for Charities, Henry Stewart Conference, Jurys, London

The role of perceptions in predicting donor value (2001)
Journal Article
Sargeant, A., West, D. C., & Ford, J. B. (2001). The role of perceptions in predicting donor value. Journal of Marketing Management, 17(3-4), 407-428. https://doi.org/10.1362/0267257012652131

Explores the role of donor perceptions in predicting the value of a donor, both to the voluntary sector as a whole and to specific organisations. Three classes of perceptual variable are examined; perceptions of the performance of the voluntary secto... Read More about The role of perceptions in predicting donor value.

What drives donor loyalty? (2001)
Presentation / Conference
Sargeant, A. (2001, March). What drives donor loyalty?. Paper presented at Association of Fundraising Professionals, Annual Conference, San Diego, California

Fundraising direct: A communications planning guide for charity marketing (2001)
Journal Article
Sargeant, A., & Ewing, M. (2001). Fundraising direct: A communications planning guide for charity marketing. Journal of Nonprofit and Public Sector Marketing, 9(1-2), 185-204. https://doi.org/10.1300/J054v09n01_12

Charities constitute a formidable sector in the UK economy. Numbering 180,000 and accounting for almost $17 billion in income, the sector is coming under increasing pressure to improve the effectiveness of its marketing efforts. Direct marketing is g... Read More about Fundraising direct: A communications planning guide for charity marketing.

"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article
Nancarrow, C., Brace, I., & Wright, L. T. (2001). "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research. Marketing Review, 2(1), 55-69. https://doi.org/10.1362/1469347012569427

The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.