Globalization of communication: A New Zealand exploratory study
(2000)
Presentation / Conference
Eagle, L., & Kitchen, P. J. (2000, November). Globalization of communication: A New Zealand exploratory study. Paper presented at Australia New Zealand Marketing Academy Conference, Brisbane, Australia
All Outputs (33)
Advertising restrictions: Effective protection of the young and vulnerable (2000)
Presentation / Conference
Eagle, L., De Bruin, A., & Bulmer, S. (2000, November). Advertising restrictions: Effective protection of the young and vulnerable. Paper presented at Australia New Zealand Marketing Educators Conference, Brisbane, Australia
Marketing information systems in public services: Paying lip service to customer satisfaction? (2000)
Presentation / Conference
Taylor, W. A., Wright, G. H., Ashry, N. Y., & Carruthers, J. (2000, November). Marketing information systems in public services: Paying lip service to customer satisfaction?. Paper presented at ANZMAC 2000. Visionary Marketing for the 21th Century: Facing the Challenge, School of Marketing and Management, Griffith University - Gold Coast
Strategic alliances and relationships between organisations in the public sector (2000)
Presentation / Conference
Wright, G. H., & Carruthers, J. (2000, November). Strategic alliances and relationships between organisations in the public sector. Paper presented at ANZMAC 2000. Visionary Marketing for the 21th Century: Facing the Challenge, School of Marketing and Management, Griffith University - Gold Coast
Implications of globalization on customer relationship management (2000)
Presentation / Conference
Kitchen, P. J., Shergill, G., & Eagle, L. (2000, November). Implications of globalization on customer relationship management. Paper presented at Customer Relationship Management: Emerging Concepts, Tools and Applications Conference, Gurgaon, India,
Leaders achieving focus in the place of not knowing (2000)
Journal Article
Simpson, P., & Burnard, H. (2000). Leaders achieving focus in the place of not knowing. Leadership and Organization Development Journal, 21(5), 235-242. https://doi.org/10.1108/01437730010340052The senior manager's role is to constantly identify and clarify what to focus on and then to direct energy into that focus. This involves learning to gain clarity of purpose within a context of uncertainty and disagreement: the place of not knowing.... Read More about Leaders achieving focus in the place of not knowing.
Approbation and apprehension (2000)
Presentation / Conference
McDonald, R. C., & Eagle, L. (2000, July). Approbation and apprehension. Paper presented at First year in higher education - 4th Pacific Rim Conference - Strategies for Success in Transition Years, Brisbane, Australia
Using a red-blue exercise to facilitate learning about complex systems (2000)
Journal Article
Simpson, P. (2000). Using a red-blue exercise to facilitate learning about complex systems. Journal of European Industrial Training, 24(5), 291-296. https://doi.org/10.1108/03090590010372065The red-blue exercise is an example of an iterated prisoner's dilemma (IPD) and is commonly used in educational and training settings to help participants to develop skills in conflict management, negotiation, and inter-group dynamics. In this paper,... Read More about Using a red-blue exercise to facilitate learning about complex systems.
Scratch resistant coatings produced using sol-gel techniques (2000)
Presentation / Conference
Parry, G. (2000, June). Scratch resistant coatings produced using sol-gel techniques. Paper presented at Proceedings of the conference of organic-inorganic hybrids, Guildford, UK
Visual perception of scratch damage on sol-gel derived coatings on aluminium 2117-T8 substrates (2000)
Presentation / Conference
Parry, G., & Hutchings, I. M. (2000, June). Visual perception of scratch damage on sol-gel derived coatings on aluminium 2117-T8 substrates. Paper presented at Proceedings of the international tribology conference 2000, Nagasaki, Japan
IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion (2000)
Journal Article
Eagle, L., & Kitchen, P. J. (2000). IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion. European Journal of Marketing, 34(5-6), 667-686. https://doi.org/10.1108/03090560010321983The concept of integrated marketing communication (IMC) has received considerable coverage in the literature, but even its most ardent supporters have noted problems in translating the concept into reality. Reports on an extensive two‐phase study of... Read More about IMC, brand communications and corporate cultures: Client/advertising agency co-ordinations and cohesion.
Dialogue: State-sector manager ethos must be discarded quickly (2000)
Journal Article
De Bruin, A., & Eagle, L. (2000). Dialogue: State-sector manager ethos must be discarded quickly
Meeting the needs of mature students (2000)
Journal Article
McDonald, R. C., & Eagle, L. (2000). Meeting the needs of mature students. Chartered Accountants Journal of New Zealand, 79(4), 34-39
Inside the empty raincoat: Towards a globalized communication strategy (2000)
Presentation / Conference
Eagle, L., & Kitchen, P. J. (2000, May). Inside the empty raincoat: Towards a globalized communication strategy. Paper presented at 5th International Conference on Corporate and Marketing Communication, Rotterdam, Netherlands
Beyond quality: Strategic challenges of managing excellence (2000)
Presentation / Conference
Carruthers, J., & Wright, G. H. (2000, April). Beyond quality: Strategic challenges of managing excellence. Paper presented at International Conference on Strategic Issues in Healthcare Management, Fife, UK
Project evaluation as an inquiry method: The conditions of learning from previous experience (2000)
Presentation / Conference
Cicmil, S. (2000, April). Project evaluation as an inquiry method: The conditions of learning from previous experience. Presented at Proceedings of the 5th ICIT Conference, Singapore
Research method in project management theory and practice: The conditions of knowing (2000)
Presentation / Conference
Cicmil, S. (2000, April). Research method in project management theory and practice: The conditions of knowing. Presented at Research method in project management theory and practice: The conditions of knowing, University of Paisley, Glasgow, UKA research seminar presented (by invitation) at the Department of Management and Marketing
Electronic scholarly publishing: A way forward (2000)
Presentation / Conference
Cicmil, S. (2000, April). Electronic scholarly publishing: A way forward. Presented at Electronic scholarly publishing: A way forward, University of Paisley, Glasgow, UKA talk based on own editorial experience of BBS Teaching and Research Review, about evaluating a best practice approach to establishing and running a scholarly electronic publication, presented (by invitation) at the Department of Management and Mar... Read More about Electronic scholarly publishing: A way forward.
Advert ban could have major drawbacks (2000)
Journal Article
Eagle, L., & De Bruin, A. (2000). Advert ban could have major drawbacks
Anyone want a DipBus? Rediscovering Dip Bus in the debris of the education war (2000)
Journal Article
Barnett, S., McDonald, R. C., & Eagle, L. (2000). Anyone want a DipBus? Rediscovering Dip Bus in the debris of the education war