All Outputs (3)

Towards a contextual model for sports organisations: Considerations for web site strategies (2000)
Presentation / Conference
Tapp, A., Beech, J., & Chadwick, S. (2000, June). Towards a contextual model for sports organisations: Considerations for web site strategies. Paper presented at 15th Annual Conference of the North American Society for Sport Management, Colorado Springs, U.S.A

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Emerging trends in the use of the Internet – lessons from the football sector. Qualitative Market Research: An International Journal, 3(1), 38-46. https://doi.org/10.1108/13522750010310479

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Scoring with the net: The cybermarketing of English football clubs. Electronic Markets, 10(3), 45-57. https://doi.org/10.1080/10196780050177080