Higher level skills training and SMES
(1998)
Journal Article
Dawson, A., Sadler-Smith, E., & Sargeant, A. (1998). Higher level skills training and SMES. International Small Business Journal, 16(2), 84-94. https://doi.org/10.1177/0266242698162005
All Outputs (35)
Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference
Tapp, A., & Clowes, J. (1998, September). Relationship marketing for football clubs: A qualitative study of football supporters. Paper presented at European association of sports management conference, Madeira, Portugal
Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1998, September). Collecting sports memorabilia: What are the implications for the marketing activities of football clubs?. Paper presented at European association of sports management conference, Madeira, Portugal
Teamworking and labour regulation in the autocomponents industry (1998)
Journal Article
Danford, A. (1998). Teamworking and labour regulation in the autocomponents industry. Work, Employment and Society, 12(3), 409-431. https://doi.org/10.1177/0950017098123001This paper examines how particular structural pressures external to the firm can combine with the internal micro-dynamics of workplace relations and conflict to create a mode of labour regulation which corresponds to a 'Japanese style' teamworking ra... Read More about Teamworking and labour regulation in the autocomponents industry.
Investigating lifetime value (1998)
Presentation / Conference
Sargeant, A. (1998, July). Investigating lifetime value. Paper presented at Annual ICFM Conference, University of Warwick
Communicating with donors (1998)
Presentation / Conference
Sargeant, A. (1998, July). Communicating with donors. Paper presented at Annual ICFM Conference, University of Warwick
He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector (1998)
Presentation / Conference
Sargeant, A., & Young, B. M. (1998, June). He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector. Paper presented at Researching the Voluntary Sector - NCVO, Loughborough
Keeping the distributor sold - towards a model of retention in network marketing organisations (1998)
Presentation / Conference
Sargeant, A., & Msweli, P. (1998, June). Keeping the distributor sold - towards a model of retention in network marketing organisations. Paper presented at Academy of Marketing Conference, Sheffield Hallam University
Marketsegementierung: Nutzen NPO ihr potential? (1998)
Presentation / Conference
Sargeant, A. (1998, June). Marketsegementierung: Nutzen NPO ihr potential?. Paper presented at Sechste Freiburger Studentage Fundraising, Freiburg, Switzerland
Charity fundraising costs: Just what is the benchmark? (1998)
Presentation / Conference
Sargeant, A. (1998, June). Charity fundraising costs: Just what is the benchmark?. Paper presented at 27th Annual ARNOVA Conference, University of Washington, Seattle, USA
Direct selling in the Rainbow Nation: Retaining the distributor (1998)
Presentation / Conference
Msweli, P., & Sargeant, A. (1998, June). Direct selling in the Rainbow Nation: Retaining the distributor. Paper presented at Academy of Marketing - Multicultural Conference, Montreal, Canada
Modelling the service gap - do hotel employees really understand guest's needs? (1998)
Presentation / Conference
Mohamad, M., & Sargeant, A. (1998, June). Modelling the service gap - do hotel employees really understand guest's needs?. Paper presented at Academy of Marketing Conference, Sheffield Hallam University
Charitable giving: an exploratory model of donor behaviour (1998)
Presentation / Conference
Lyman, M., & Sargeant, A. (1998, June). Charitable giving: an exploratory model of donor behaviour. Paper presented at Academy of Marketing Conference, Sheffield Hallam University
Tourism marketing: adding value through sustainability (1998)
Presentation / Conference
Dinan, C., & Sargeant, A. (1998, June). Tourism marketing: adding value through sustainability. Paper presented at Academy of Marketing Conference, Sheffield Hallam University
Benefit segmentation in the Indonesian banking industry - just what is the potential? (1998)
Presentation / Conference
Alfansi, L., & Sargeant, A. (1998, June). Benefit segmentation in the Indonesian banking industry - just what is the potential?. Paper presented at Academy of Marketing Conference, Sheffield Hallam University
Financial based measures of performance for UK charities (1998)
Presentation / Conference
Kaehler, J., & Sargeant, A. (1998, June). Financial based measures of performance for UK charities. Paper presented at Performance Measurement: Theory and Practice, University of Cambridge
Internal marketing tactics: Is communication really all there is to it? (1998)
Presentation / Conference
Asif, S., & Sargeant, A. (1998, May). Internal marketing tactics: Is communication really all there is to it?. Paper presented at Academy of Marketing Science Conference
The strategic application of internal marketing - an investigation of UK banking (1998)
Journal Article
Sargeant, A., & Asif, S. (1998). The strategic application of internal marketing - an investigation of UK banking. International Journal of Bank Marketing, 16(2), 66-79. https://doi.org/10.1108/02652329810206716It is the purpose of this article to explore the relevance of the concept of internal marketing to the financial service arena and the extent to which it may be possible to utilise internal marketing as a means of reducing the service gaps postulated... Read More about The strategic application of internal marketing - an investigation of UK banking.
Implementing organisational change projects: Impediments and gaps (1998)
Presentation / Conference
Cicmil, S. (1998, April). Implementing organisational change projects: Impediments and gaps. Paper presented at The Proceedings of the 3rd International Conference on ISO 9000 and TQM, Business Research Centre, Baptist University, Hong Kong
The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms (1998)
Journal Article
Cicmil, S., & Nicholson, A. (1998). The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms. Management Decision, 36(2), 96-101. https://doi.org/10.1108/00251749810204179Elaborates on specific realities of the construction environment, and of management and operations of growing construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in the sect... Read More about The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms.