Collecting sports memorabilia: What are the implications for the marketing activities of football clubs?
(1998)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1998, September). Collecting sports memorabilia: What are the implications for the marketing activities of football clubs?. Paper presented at European association of sports management conference, Madeira, Portugal
All Outputs (4)
Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference
Tapp, A., & Clowes, J. (1998, September). Relationship marketing for football clubs: A qualitative study of football supporters. Paper presented at European association of sports management conference, Madeira, Portugal
‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income (1998)
Journal Article
Clowes, J., & Tapp, A. (1998). ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income. Managing Leisure, 3(1), 18-25. https://doi.org/10.1080/13606719808559322Football clubs have traditionally adopted a product-focused approach to their business activity and have in recent years moved to a more promotion-orientated strategy. These approaches are still based on the traditional ‘transactions’ paradigm develo... Read More about ‘From the 4 Ps to the 3 Rs of marketing’. Using relationship marketing to retain football club supporters and improve income.
Principles of direct and database marketing (1st edition) (1998)
Book
Tapp, A. (1998). Principles of direct and database marketing (1st edition). UK: FT Pitman (Pearson)