Current industry perceptions of tertiary advertising and marketing programmes
(1992)
Presentation / Conference
Eagle, L. (1992, December). Current industry perceptions of tertiary advertising and marketing programmes. Paper presented at 1992 Marketing Educators' Conference, Otago, New Zealand
All Outputs (2)
The customer database: Cross-selling retail financial services (1992)
Journal Article
Hughes, T. J., & Hughes, T. (1992). The customer database: Cross-selling retail financial services. International Journal of Bank Marketing, 10(7), 11-16. https://doi.org/10.1108/EUM0000000001469