All Outputs (2)

Quantifying the Campaign Performance: A Case Study (1990)
Journal Article
Hughes, T. J., & Hughes, T. (1990). Quantifying the Campaign Performance: A Case Study. International Journal of Bank Marketing, 8(6), 30-34. https://doi.org/10.1108/EUM0000000001461

Corporate advertising (1990)
Book
Eagle, L. (1990). Corporate advertising. Aukland: Aukland Institute of Technology