Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation
(2011)
Presentation / Conference
Eagle, L., McDowell, R., & Bird, S. (2011, April). Examining policy assumptions regarding public-private partnerships in contested social marketing domains: the case of alcohol moderation. Paper presented at The 2nd World Non-Profit and Social Marketing Conference, Dublin, Ireland
All Outputs (3)
Services marketing curriculum development: mainstream or specialist study (2005)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2005, November). Services marketing curriculum development: mainstream or specialist study. Paper presented at Services Marketing Conference, Glasgow University, Glasgow, UK
The teaching of services marketing (2004)
Presentation / Conference
Hilton, T., Hughes, T., & McDowell, R. (2004, November). The teaching of services marketing. Paper presented at Services Marketing Conference, Liverpool, UK