Co-production and the role of self service technology in resource integration
(2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, September). Co-production and the role of self service technology in resource integration. Paper presented at Forum on markets and marketing: Extending service dominant logic, University of Cambridge, UK
All Outputs (2)
Developing a resource integration model for self-service technology (2010)
Presentation / Conference
Hughes, T., Hilton, T., Little, E., & Marandi, E. (2010, July). Developing a resource integration model for self-service technology. Paper presented at Academy of Marketing Conference, Coventry University, Coventry, UK