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All Outputs (2)

Sustainable animal farming and food security: Exploring the interplay of Hakuna Matata and Ubuntu with Guanxi and Vasudhaiva Kutumbakam (2017)
Presentation / Conference
Prabhakar, G. P. (2017, November). Sustainable animal farming and food security: Exploring the interplay of Hakuna Matata and Ubuntu with Guanxi and Vasudhaiva Kutumbakam. Paper presented at Strengthening Food Security through Integrated Earth Observations & Ecological Assessments of Ecosystem Services in Kenya, Nairobi, Kenya

This work presents a Case Study on Donkeys. In Kenya, Donkeys are facing extinction and this white paper attempts highlight their plight and possible solutions to resolving this issue.

Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy (2017)
Presentation / Conference
Prabhakar, G., & Nisar, T. (2017, May). Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy. Paper presented at The EMAC (European Marketing Academy) 46th Annual Conference, Groningen, Netherlands

Click and collect (C&C) has become a staple of a successful multi-channel retail strategy in recent years. Consequently, this paper aims to explore and assess the impacts of C&C within a large chain store retailer. We compare how firms have had to ad... Read More about Click and Collect (C&C): : measuring the effects of an online multi-channel sales strategy.