A qualitative study of the implications of e-commerce for financial services organisations' strategies
(2001)
Presentation / Conference
Hughes, T. (2001, December). A qualitative study of the implications of e-commerce for financial services organisations' strategies. Paper presented at Business Intelligence and E-marketing Conference, Warwick, UK
All Outputs (3)
E-commerce: is it an agent for organisational change? (2001)
Presentation / Conference
Hughes, T. (2001, November). E-commerce: is it an agent for organisational change?. Paper presented at Services Marketing Conference, Manchester, UK
Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services (2001)
Presentation / Conference
Hughes, T. (2001, July). Applying market orientation concepts to a qualitative study of the impact of e-commerce in UK financial services. Paper presented at Academy of Marketing Conference, Cardiff, UK