All Outputs (48)

Happiness and co-creation of value: Playing the blues (2021)
Journal Article
Hughes, T., & Vafeas, M. (2021). Happiness and co-creation of value: Playing the blues. Marketing Theory, 21(4), 579-589. https://doi.org/10.1177/14705931211032255

Little has been written about co-creational aspects of happiness. Happiness is generally treated in the marketing literature as an individual outcome of exchange. However, the notion of value in exchange has been challenged by service-dominant (S-D)... Read More about Happiness and co-creation of value: Playing the blues.

Inertia, boredom, and complacency in business-to-business relationships: Identifying and interpreting antecedents and manifestations (2021)
Journal Article
Vafeas, M., & Hughes, T. (2021). Inertia, boredom, and complacency in business-to-business relationships: Identifying and interpreting antecedents and manifestations. Journal of Business Research, 130, 210-220. https://doi.org/10.1016/j.jbusres.2021.03.038

While opportunism, a ‘dark side’ construct, has been discussed at length, inertia, boredom, and complacency, have received less attention. This is surprising given their detrimental effect on relationships. This study identifies antecedents and manif... Read More about Inertia, boredom, and complacency in business-to-business relationships: Identifying and interpreting antecedents and manifestations.

Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation (2020)
Journal Article
Vafeas, M., & Hughes, T. (2020). Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation. Industrial Marketing Management, 91, 596-609. https://doi.org/10.1016/j.indmarman.2020.03.014

Service-dominant logic maintains that value is created collaboratively through a process of resource integration. Knowledge-intensive business services, the context for this study, are heavily dependent on customer resources for the fulfilment of the... Read More about Resource integration: Adopting a paradox perspective to inform the management of tensions in customer resource allocation.

Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation (2019)
Journal Article
Hughes, T., & Vafeas, M. (2019). Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation. Journal of Business to Business Marketing, https://doi.org/10.1080/1051712X.2019.1611080

© 2019, © 2019 Taylor & Francis Group, LLC. Purpose: To explore changes in agency/client value co-creation, at a time when digital transformation is having a major impact on the marketing communications process. The theoretical framework of the res... Read More about Marketing Agency/Client Service-For-Service Provision in an Age of Digital Transformation.

Resource integration for co-creation between marketing agencies and clients (2018)
Journal Article
Hughes, T., Vafeas, M., & Hilton, T. (2018). Resource integration for co-creation between marketing agencies and clients. European Journal of Marketing, 52(5-6), 1329-1354. https://doi.org/10.1108/EJM-10-2015-0725

© 2018, Emerald Publishing Limited. Purpose: Resource integration is a central idea within service-dominant logic (S-D logic), but there has been little scholarly research on this aspect of theory. This paper aims to explore resource integration betw... Read More about Resource integration for co-creation between marketing agencies and clients.

Service-dominant logic as a framework for exploring research utilization (2018)
Journal Article
Hughes, T., & Vafeas, M. (2018). Service-dominant logic as a framework for exploring research utilization. Marketing Theory, 18(4), 451-472. https://doi.org/10.1177/1470593118764019

© The Author(s) 2018. This article links service-dominant (S-D) logic to the call for better theoretical frameworks to understand research utilization in business and management. It contributes to explaining what happens in cocreating knowledge betwe... Read More about Service-dominant logic as a framework for exploring research utilization.

Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group (2018)
Journal Article
Hughes, T., & O'Regan, N. (2018). Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group. Marketing Review, 18(1), 41-53. https://doi.org/10.1362/146934718X15208754808199

In an interview, Paul Geddes, CEO of Direct Line outlines his thoughts on how branding has changed since he started his career in fast moving consumer goods, at Procter and Gamble. The purpose of the article is to present a leading practitioner’s vie... Read More about Branding in a digital world: Discussion based on an interview with Paul Geddes CEO of Direct Line Group.

Academic research into marketing: Many publications, but little impact? (2018)
Journal Article
Hughes, T., Stone, M., Aravopoulou, E., Tiu Wright, L., & Machtynger, L. (2018). Academic research into marketing: Many publications, but little impact?. Cogent Business and Management, 5(1), 1-18. https://doi.org/10.1080/23311975.2018.1516108

© 2018, © 2018 The Author(s). This open access article is distributed under a Creative Commons Attribution (CC-BY) 4.0 license. This article reviews some issues associated with the way in which academic research into marketing is evaluated by UK educ... Read More about Academic research into marketing: Many publications, but little impact?.

Achieving wider impact in business and management: analysing the case studies from REF 2014 (2017)
Journal Article
Hughes, T., Webber, D., & O'Regan, N. (2019). Achieving wider impact in business and management: analysing the case studies from REF 2014. Studies in Higher Education, 44(4), 628-642. https://doi.org/10.1080/03075079.2017.1393059

© 2017, © 2017 Society for Research into Higher Education. Universities, across the globe, are increasingly judged on social and economic impact. An important initiative in the UK is the Research Excellence Framework (REF) 2014, which assessed the wi... Read More about Achieving wider impact in business and management: analysing the case studies from REF 2014.

Antecedents to value diminution: A dyadic perspective (2016)
Journal Article
Vafeas, M., Hughes, T., & Hilton, T. (2016). Antecedents to value diminution: A dyadic perspective. Marketing Theory, 16(4), 469-491. https://doi.org/10.1177/1470593116652005

© 2016, © The Author(s) 2016. The purpose of this article is to identify the antecedents of diminished value in business-to-business exchange. There is only a limited amount of research on value destruction in the context of service-dominant (S-D) lo... Read More about Antecedents to value diminution: A dyadic perspective.

An examination of the dimensions and antecedents of institutionalized creativity (2016)
Journal Article
Vafeas, M., & Hughes, T. (2016). An examination of the dimensions and antecedents of institutionalized creativity. Industrial Marketing Management, 55, 59-69. https://doi.org/10.1016/j.indmarman.2016.02.013

© 2016 Elsevier Inc. While the benefits of buyer-seller relationships have been discussed at length, 'dark side' constructs that can beset longer-term relationships have received less attention. One such construct, which has been identified in the co... Read More about An examination of the dimensions and antecedents of institutionalized creativity.

Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape? (2015)
Journal Article
Chalcraft, D., Hilton, T., & Hughes, T. (2015). Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?. Journal of Marketing for Higher Education, 25(1), 1-4. https://doi.org/10.1080/08841241.2015.1044790

Across the globe, higher education (HE) is experiencing ever increasing turbulence. The more established markets are dealing with pressure on budgets, coupled with government intervention to steer HE in particular directions. In contrast, institution... Read More about Customer, collaborator or co-creator? What is the role of the student in a changing higher education servicescape?.

Co-creation: moving towards a framework for creating innovation in the Triple Helix (2014)
Journal Article
Hughes, T. (2014). Co-creation: moving towards a framework for creating innovation in the Triple Helix. Prometheus, 32(4), 337-350. https://doi.org/10.1080/08109028.2014.971613

© 2014 Taylor & Francis. The objective of the paper is to demonstrate how the theoretical ideas of service-dominant logic (S-D logic) can usefully be applied to innovation through collaboration among university, industry and government. The debate... Read More about Co-creation: moving towards a framework for creating innovation in the Triple Helix.

Consumer resistance to internet-based services: Implications for real estate customer service (2014)
Journal Article
Patsiotis, A., Hughes, T., & Webber, D. J. (2014). Consumer resistance to internet-based services: Implications for real estate customer service

Internet-based applications are very commonplace within business and personal contexts. Online banking, chat based customer service, and shopping are just some of the e-functions that permeate our day-to-day lives. Some consumers, though, show great... Read More about Consumer resistance to internet-based services: Implications for real estate customer service.

Internet shopping and internet banking in sequence: An explanatory case study (2013)
Journal Article
Patsiotis, A. G., Webber, D. J., & Hughes, T. (2013). Internet shopping and internet banking in sequence: An explanatory case study. Journal of Financial Services Marketing, 18(4), 285-300. https://doi.org/10.1057/fsm.2013.22

Adoption of Internet banking often follows on from usage of Internet shopping, but policies to increase Internet banking use typically ignore this ordering. This article presents a case study that underscores this sequence of Internet service adoptio... Read More about Internet shopping and internet banking in sequence: An explanatory case study.

Value co-creation in social marketing: Functional or fanciful? (2013)
Journal Article
Domegan, C., Collins, K., Stead, M., McHugh, P., & Hughes, T. (2013). Value co-creation in social marketing: Functional or fanciful?. Journal of Social Marketing, 3(3), 239-256. https://doi.org/10.1108/JSOCM-03-2013-0020

Purpose: Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing. However, whilst value co-creation offers thought-provoking new... Read More about Value co-creation in social marketing: Functional or fanciful?.

An examination of consumers' resistance to computer-based technologies (2013)
Journal Article
Patsiotis, A. G., Patsiotis, A., Hughes, T., & Webber, D. J. (2013). An examination of consumers' resistance to computer-based technologies. Journal of Services Marketing, 27(4), 294-311. https://doi.org/10.1108/08876041311330771

Purpose: This paper aims to provide a better understanding of non-adoption of technological interfaces. The majority of diffusion research on technological innovations does not distinguish clearly between non-adoption and resistance behavior and assu... Read More about An examination of consumers' resistance to computer-based technologies.

Co-production and self-service: The application of Service-Dominant Logic (2013)
Journal Article
Hilton, T., & Hughes, T. (2013). Co-production and self-service: The application of Service-Dominant Logic. Journal of Marketing Management, 29(7-8), 861-881. https://doi.org/10.1080/0267257X.2012.729071

Service-Dominant Logic (S-D logic) theory and related literature is reviewed to demonstrate S-D logic's potential to provide new insights for understanding an important contemporary issue in service delivery: the application of self-service technolog... Read More about Co-production and self-service: The application of Service-Dominant Logic.

Adopting selfservice technology to do more with less (2013)
Journal Article
Hilton, T., Hughes, T., Little, E., & Marandi, E. (2013). Adopting selfservice technology to do more with less. Journal of Services Marketing, 27(1), 3-12. https://doi.org/10.1108/08876041311296338

Employees have traditionally played a major role in the customer's service experience. Yet selfservice technology (SST) replaces the customerservice employee experience with a customertechnology experience. This paper seeks to use a servicedomina... Read More about Adopting selfservice technology to do more with less.

Service co-creation and value realisation (2012)
Journal Article
Hilton, T., Hughes, T., & Chalcraft, D. (2012). Service co-creation and value realisation. Journal of Marketing Management, 28(13-14), 1504-1519. https://doi.org/10.1080/0267257X.2012.736874

The notion of value co-creation is central to the discourse of Service-Dominant Logic (S-D logic) yet there remains little agreement among academics seeking to explain or research the value co-creation process. We distinguish service co-creation from... Read More about Service co-creation and value realisation.