Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs
(2023)
Journal Article
Rana, H., Knox, D., & Prabhakar, G. (2023). Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs. International Journal of Indian Culture and Business Management, 28(1), https://doi.org/10.1504/IJICBM.2021.10042270
This qualitative research uses case studies of two migrant entrepreneurs – Karan Bilimoria and Levi Roots – to explore the use of storytelling as a tool for establishing and sustaining a business. It proposes a conceptual framework which shows how s... Read More about Entrepreneurial storytelling: Using a consistent story to create and sustain a business: Case studies of two migrant entrepreneurs.