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All Outputs (2)

Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations (2017)
Journal Article
Spear, S. (2017). Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations. International Studies of Management and Organization, 47(2), 159-175. https://doi.org/10.1080/00208825.2017.1256165

© 2017, Copyright © Taylor & Francis Group, LLC. Abstract: This article investigates the extent to which vision, mission, and values (VM&V) statements play a role in corporate identity management by commercial and charitable organizations. Impressi... Read More about Impression Management Activity in Vision, Mission, and Values Statements: A Comparison of Commercial and Charitable Organizations.

Practice-theoretical possibilities for social marketing: Two fields learning from each other (2017)
Journal Article
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156-171

This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seekin... Read More about Practice-theoretical possibilities for social marketing: Two fields learning from each other.