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Storytelling in organisations: supporting or subverting corporate strategy? (2016)
Journal Article
Spear, S., & Roper, S. (2016). Storytelling in organisations: supporting or subverting corporate strategy?. Corporate Communications: An International Journal, 21(4), 516-532. https://doi.org/10.1108/CCIJ-02-2016-0020

© 2016, © Emerald Group Publishing Limited. Purpose: Storytelling is claimed to be an effective way of communicating corporate strategy within organisations. However, previous studies have tended to focus holistically on storytelling in organisations... Read More about Storytelling in organisations: supporting or subverting corporate strategy?.