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All Outputs (2)

Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Causality (2012)
Journal Article
Parnell, J. A., Dent, E. B., O'Regan, N., & Hughes, T. (2012). Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Causality. British Journal of Management, 23(SUPPL. 1), 104-118. https://doi.org/10.1111/j.1467-8551.2012.00815.x

Performance management is an increasingly perilous and challenging activity for many firms, and involves understanding the drivers of performance as well as its measurement. Academics tend to see performance in terms of rationality, whereas business... Read More about Managing Performance in a Volatile Environment: Contrasting Perspectives on Luck and Causality.

Marketing as an applied science: Lessons from other business disciplines (2012)
Journal Article
Hughes, T., Bence, D., Grisoni, L., O'Regan, N., & Wornham, D. (2012). Marketing as an applied science: Lessons from other business disciplines. European Journal of Marketing, 46(1), 92-111. https://doi.org/10.1108/03090561211189257

Purpose: This paper seeks to investigate what the marketing field can learn, with regard to the academic/practitioner divide, from other management disciplines that have a range of different relationships with their respective practitioners. Design/m... Read More about Marketing as an applied science: Lessons from other business disciplines.