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All Outputs (20)

Modelling distributor retention in network marketing organisations (2001)
Journal Article
Msweli, P., & Sargeant, A. (2001). Modelling distributor retention in network marketing organisations. Marketing Intelligence and Planning, 19(7), 507-514. https://doi.org/10.1108/EUM0000000006215

This paper proposes a model of distributor retention in network marketing (NWM) organisations based on a review of the existing literature from salesforce management, turnover and marketing perspectives. It is hypothesised that a number of the charac... Read More about Modelling distributor retention in network marketing organisations.

Conceptualizing unemployment in a period of atypical employment: A critical realist perspective (2001)
Journal Article
Fleetwood, S. (2001). Conceptualizing unemployment in a period of atypical employment: A critical realist perspective. Review of Social Economy, 59(1), 65-69. https://doi.org/10.1080/00346760010017500

An adequate conceptualization and measurement of unemployment should express the reality of employment. Designing theoretical concepts that adequately express reality requires appropriate methodological foundations. This paper uses critical realism t... Read More about Conceptualizing unemployment in a period of atypical employment: A critical realist perspective.

Engaging the right mindset in qualitative marketing research (2001)
Journal Article
Nancarrow, C., Barker, A., & Tiu Wright, L. (2001). Engaging the right mindset in qualitative marketing research. Marketing Intelligence and Planning, 19(4), 236-243. https://doi.org/10.1108/EUM0000000005561

Addresses the need in qualitative market research to consider how best to sample and recruit the right mindsets (respondents) and, if appropriate, prime these for subsequent interviews to maximise insight. Discusses models that might direct recruitme... Read More about Engaging the right mindset in qualitative marketing research.

The role of perceptions in predicting donor value (2001)
Journal Article
Sargeant, A., West, D. C., & Ford, J. B. (2001). The role of perceptions in predicting donor value. Journal of Marketing Management, 17(3-4), 407-428. https://doi.org/10.1362/0267257012652131

Explores the role of donor perceptions in predicting the value of a donor, both to the voluntary sector as a whole and to specific organisations. Three classes of perceptual variable are examined; perceptions of the performance of the voluntary secto... Read More about The role of perceptions in predicting donor value.

Fundraising direct: A communications planning guide for charity marketing (2001)
Journal Article
Sargeant, A., & Ewing, M. (2001). Fundraising direct: A communications planning guide for charity marketing. Journal of Nonprofit and Public Sector Marketing, 9(1-2), 185-204. https://doi.org/10.1300/J054v09n01_12

Charities constitute a formidable sector in the UK economy. Numbering 180,000 and accounting for almost $17 billion in income, the sector is coming under increasing pressure to improve the effectiveness of its marketing efforts. Direct marketing is g... Read More about Fundraising direct: A communications planning guide for charity marketing.

"Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research (2001)
Journal Article
Nancarrow, C., Brace, I., & Wright, L. T. (2001). "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research. Marketing Review, 2(1), 55-69. https://doi.org/10.1362/1469347012569427

The rise of green, ethical, social, charity and cause-related marketing should heighten interest in the marketing research problem of socially desirable responding in interviews. This phenomenon leads to over-reporting of what is socially desirable,... Read More about "Tell me lies, tell me sweet little lies": Dealing with socially desirable responses in market research.

Using donor lifetime value to inform fundraising strategy (2001)
Journal Article
Sargeant, A. (2001). Using donor lifetime value to inform fundraising strategy. Nonprofit Management and Leadership, 12(1), 25-38. https://doi.org/10.1002/nml.12103

The successful quantification in monetary terms of the value of a donor to a voluntary organization can be a valuable aid to the subsequent development of fundraising strategy. Despite the significance of the concept of lifetime value (LTV), however,... Read More about Using donor lifetime value to inform fundraising strategy.

Botton village (2001)
Journal Article
Sargeant, A. (2001). Botton village

Two plus two equals financial education—the financial services authority and consumer education (2001)
Journal Article
Ryder, N. (2001). Two plus two equals financial education—the financial services authority and consumer education. Law Teacher, 35(2), 216-232. https://doi.org/10.1080/03069400.2001.9993080

The aim of the paper is to review the statutory objectives of the FSA under the FSMA 2000. This paper concentrates on the statutory objective of the FSA to promote the public's understanding of the financial services sector.

What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry (2001)
Journal Article
Fleetwood, S. (2001). What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry. Capital and Class, 25(1), 41-77. https://doi.org/10.1177/030981680107300104

This paper uses critical realism to reflect upon the issue of theory in Marx's Labour Theory of Value (LTV). Like any theory, the LTV is rooted in a mode of theorisation. Rooting the LTV in an inappropriate (deductivist) mode of theorisation encourag... Read More about What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry.

Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England (2001)
Journal Article
Danford, A., Richardson, M., & Upchurch, M. (2001). Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England. New Technology, Work and Employment, 16(2), 100-117. https://doi.org/10.1111/1468-005X.00080

This article examines the trade union response to industrial restructuring in two sectors highly exposed to international market competition in the south west of England. The authors have conducted interviews of MSF representatives in the insurance a... Read More about Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England.