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All Outputs (18)

A practice theory approach to primary school physical activity: Opportunities and challenges for intervention (2019)
Journal Article
Spotswood, F., Wiltshire, G., Spear, S., Morey, Y., & Harris, J. (2021). A practice theory approach to primary school physical activity: Opportunities and challenges for intervention. Critical Public Health, 31(4), 392-403. https://doi.org/10.1080/09581596.2019.1695746

A significant body of critical scholarship exists problematizing the dominant behavioural-individualist approaches to public health policy and intervention, and practice theories have been noted for their potential in providing an alternative. Childr... Read More about A practice theory approach to primary school physical activity: Opportunities and challenges for intervention.

Can big business foster positive body image? Qualitative insights from industry leaders walking the talk (2019)
Journal Article
Craddock, N., Ramsey, M., Spotswood, F., Halliwell, E., & Diedrichs, P. (2019). Can big business foster positive body image? Qualitative insights from industry leaders walking the talk. Body Image, 30, 93-106. https://doi.org/10.1016/j.bodyim.2019.06.004

© 2019 Elsevier Ltd The fashion, beauty, and advertising industries have been positioned as key contributors to body dissatisfaction through the promotion of unrealistic and homogenous appearance ideals. Recently, some businesses within these industr... Read More about Can big business foster positive body image? Qualitative insights from industry leaders walking the talk.

Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market (2017)
Journal Article
de Andrade, M., Spotswood, F., Hastings, G., Angus, K., & Angelova, N. (2017). Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market. Social Business, 7(3-4), 391-418. https://doi.org/10.1362/204440817X15108539431569

Purpose The alternative nicotine delivery systems (ANDS) market is complex, with a range of multi-national and multi-sector stakeholders competing for market share but also clashing ideologically as the evidence about the impact and side-effects of... Read More about Emotion in the ANDS (alternative nicotine delivery systems) market: Practice-theoretical insight into a volatile market.

Changing littering practices at Glastonbury Festival (2017)
Journal Article
Spotswood, F., & Whitaker, B. (2017). Changing littering practices at Glastonbury Festival. Social Business, 7(3-4), 263-278. https://doi.org/10.1362/204440817X15108539431497

Abstract Findings: This conceptual paper introduces practice theory as a potential alternative to the traditional ways that littering is conceptualised and tackled, and considers the strengths and pitfalls of the theoretical approach for the expe... Read More about Changing littering practices at Glastonbury Festival.

Practice-theoretical possibilities for social marketing: Two fields learning from each other (2017)
Journal Article
Spotswood, F., Chatterton, T., Morey, Y., & Spear, S. (2017). Practice-theoretical possibilities for social marketing: Two fields learning from each other. Journal of Social Marketing, 7(2), 156-171

This paper introduces key concepts from practice theory to the social change agenda, and draws on the unique contributions of the social marketing field. Practice theory has underpinned a growing stream of research in pro-environmental studies seekin... Read More about Practice-theoretical possibilities for social marketing: Two fields learning from each other.

The development of a framework for effective interdisciplinary behaviour change project management (2017)
Journal Article
Spotswood, F., & Warren, S. (2017). The development of a framework for effective interdisciplinary behaviour change project management. Social Business, 7(1), 7-26. https://doi.org/10.1362/204440817X14970183097821

Purpose: Interdisciplinary interventions for behaviour change are increasingly being considered a standard to aim for to maximise the potential for effective change of behaviours which have complex, multi-layered and interrelated causes. Despite cons... Read More about The development of a framework for effective interdisciplinary behaviour change project management.

Children as vulnerable consumers: a first conceptualisation (2016)
Journal Article
Spotswood, F., & Nairn, A. (2016). Children as vulnerable consumers: a first conceptualisation. Journal of Marketing Management, 32(3-4), 211-229. https://doi.org/10.1080/0267257X.2015.1107616

© 2015 Westburn Publishers Ltd. Understandings of consumer vulnerability remain contentious and despite recent developments, models remain unsuitable when applied to children. Taxonomic models, and those favouring a ‘state’- or ‘class’-based approach... Read More about Children as vulnerable consumers: a first conceptualisation.

Analysing cycling as a social practice: An empirical grounding for behaviour change (2015)
Journal Article
Spotswood, F., Chatterton, T., Tapp, A., & Williams, D. (2015). Analysing cycling as a social practice: An empirical grounding for behaviour change. Transportation Research Part F: Traffic Psychology and Behaviour, 29, 22-33. https://doi.org/10.1016/j.trf.2014.12.001

© 2014 The Authors. Published by Elsevier Ltd. Despite significant national and local efforts over the last decade to stimulate uptake of cycling in the UK, levels of cycling (particularly utility cycling) remain at around 2% of journeys. Understandi... Read More about Analysing cycling as a social practice: An empirical grounding for behaviour change.

“Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption (2015)
Journal Article
Nairn, A., & Spotswood, F. (2015). “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption. European Journal of Marketing, 49(9-10), 1460-1483. https://doi.org/10.1108/EJM-10-2013-0557

© 2015, Emerald Group Publishing Limited. Purpose – This paper aims to propose the lens of social practice theory (SPT) as a means of deepening insights into childhood consumer culture. Design/methodology/approach – The data comprise four qualitative... Read More about “Obviously in the cool group they wear designer things”: A social practice theory perspective on children’s consumption.

From the 4Ps to COM-SM: Reconfiguring the social marketing mix (2013)
Journal Article
Gordon, R., Tapp, A., & Spotswood, F. (2013). From the 4Ps to COM-SM: Reconfiguring the social marketing mix. Journal of Social Marketing, 3(3), 206-222. https://doi.org/10.1108/JSOCM-01-2013-0011

In this paper, the authors aim to contend that the 4Ps of social marketing have been stretched beyond breaking point. Originally designed for social marketing mixes that contained products and prices, the social marketing 4Ps are no longer fit for pu... Read More about From the 4Ps to COM-SM: Reconfiguring the social marketing mix.

Beyond persuasion: A cultural perspective of behaviour (2013)
Journal Article
Spotswood, F., & Tapp, A. (2013). Beyond persuasion: A cultural perspective of behaviour. Journal of Social Marketing, 3(3), 275-294. https://doi.org/10.1108/JSOCM-01-2013-0006

Purpose: This research suggests that understanding problem behaviours through a cultural lens may offer multifarious layers of insight and provide opportunities for more effective intervention than the classical psychological perspective and cognitiv... Read More about Beyond persuasion: A cultural perspective of behaviour.

The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective (2013)
Journal Article
Smith, G., & Spotswood, F. (2013). The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective. Journal of Political Marketing, 12(2-3), 182-196. https://doi.org/10.1080/15377857.2013.781478

This paper considers the Liberal Democrat party as a brand, using appropriate branding concepts to analyze the fortunes of the party during the 2010 General Election. It explains Nick Clegg as a key influence on the brand's image nationally (the part... Read More about The Brand Equity of the Liberal Democrats in the 2010 General Election: A National and Local Perspective.

Overcoming the self-image incongruency of non-cyclists (2012)
Journal Article
Leonard, S., Spotswood, F., & Tapp, A. (2012). Overcoming the self-image incongruency of non-cyclists. Journal of Social Marketing, 2(1), 23-36. https://doi.org/10.1108/20426761211203238

Purpose: The image of cyclists has been increasingly recognised as an important factor in social marketing programmes aimed at increasing cycling. The purpose of this paper is to present findings from a multi-stage research project exploring image in... Read More about Overcoming the self-image incongruency of non-cyclists.

Some reasonable but uncomfortable questions about social marketing (2012)
Journal Article
Spotswood, F., French, J., Tapp, A., & Stead, M. (2012). Some reasonable but uncomfortable questions about social marketing. Journal of Social Marketing, 2(3), 163-175. https://doi.org/10.1108/20426761211265168

The purpose of this paper is to explore the scope of social marketing by re-examining some of its core concepts: the balance between the “wants” of individuals with the “needs” of society; the nature of exchange; the inclusion of techniques not expli... Read More about Some reasonable but uncomfortable questions about social marketing.

Rethinking how to tackle binge drinking using social marketing: A neotribal analysis (2011)
Journal Article
Spotswood, F., & Tapp, A. (2011). Rethinking how to tackle binge drinking using social marketing: A neotribal analysis. Social Marketing Quarterly, 17(2), 76-91. https://doi.org/10.1080/15245004.2011.570862

In this article the authors report on primary research undertaken with young people in a deprived area of northwest England who use regular binge drinking as the lynch pin of their social group. Traditional health messaging approaches have had little... Read More about Rethinking how to tackle binge drinking using social marketing: A neotribal analysis.