Skip to main content

Research Repository

Advanced Search

All Outputs (6)

Social Marketing (2012)
Book
Eagle, L., Dahl, S., Hill, S., Bird, S., Spotswood, F., & Tapp, A. (2012). Social Marketing. Pearson Education

Social marketing is receiving unprecedented focus and support from government, the private sector and charities internationally. Social marketing attempts to educate people in the hope that they will make ‘informed’(i.e. healthy) choices regarding di... Read More about Social Marketing.

Revolution marketing (2005)
Book
Gamble, P., Tapp, A., Stone, M., & Marsella, A. (2005). Revolution marketing. London: Kogan Press