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Role of minority influence on the diffusion of compliance with a demand management measure (2009)
Book Chapter
Sunitiyoso, Y., Avineri, E., & Chatterjee, K. (2009). Role of minority influence on the diffusion of compliance with a demand management measure. In R. Kitamura, T. Yoshii, & T. Yamamoto (Eds.), The Expanding Sphere of Travel Behaviour Research (643-672). Emerald Group Publishing Limited

This study utilizes an agent-based approach to simulate behaviours of individuals. It is aimed to obtain some informed insights about the role of social interaction, social learning, and social influence on travellers’ decision making to comply with... Read More about Role of minority influence on the diffusion of compliance with a demand management measure.