All Outputs (5)

Sex workers in the labour movement (2006)
Book Chapter
Lopes, A. (2006). Sex workers in the labour movement. In R. Campbell, & R. Mathews (Eds.), Sex Work Now (263-289). London: Willan Publishers

Gender, skills and careers in UK call centres (2006)
Book Chapter
Durbin, S. (2006). Gender, skills and careers in UK call centres. In J. Connell, & J. Burgess (Eds.), Developments in the Call Centre Industry: Analysis, Changes and Challenges (117-135). Routledge

Brand management case study (2006)
Book Chapter
Eagle, L. (2006). Brand management case study. In W. Chitty, N. Barker, & T. E. Shimp (Eds.), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning

IMC case study (brand repositioning) (2006)
Book Chapter
Eagle, L. (2006). IMC case study (brand repositioning). In W. Chitty, N. Barker, & T. Shimp (Eds.), Advertising, Promotion and Supplemental Aspects of Integrated Marketing Communication. Melbourne: Thompson Learning

The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties (2006)
Book Chapter
Lloyd, J. (2006). The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties. In D. Lillecker (Ed.), The Marketing of Political Parties – Political Marketing at the 2005 British General (59). Manchester: Manchester University Press

This chapter reflects upon the marketing strategies employed by the major political parties in the 2005 UK General Election. It conceptualises parties as political 'brands' and considers the inpact that negative campaign strategies have not only upon... Read More about The 2005 general election and the emergence of the ‘negative brand’ in the marketing of political parties.