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All Outputs (3)

Direct marketing (1999)
Book Chapter
Sargeant, A. (1999). Direct marketing. In K. Blois (Ed.), The Oxford Textbook of Marketing. Oxford: Oxford University Press

Direct marketing communications (1999)
Book Chapter
Tapp, A. (1999). Direct marketing communications. In D. Picton, & A. Broderick (Eds.), Integrated marketing communications. FT Pitman (Pearson)