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All Outputs (5)

Conducting international consumer research with children: Challenges and potential solutions (2017)
Book Chapter
Lowry, T., Chaplin, L., Nairn, A., Gentina, E., Zawadzka, A., Bakir, A., …Spotswood, F. (2017). Conducting international consumer research with children: Challenges and potential solutions. In M. Solomon, & T. Lowry (Eds.), Conducting International Consumer Research with Children. Routledge

This chapter discusses challenges faced when doing cross-cultural research with children, along with suggested solutions to these challenges. The inspiration for this chapter stems from an ongoing international public policy research project underway... Read More about Conducting international consumer research with children: Challenges and potential solutions.

Evaluating the impact of policy: The built environment and travel behaviour (2016)
Book Chapter
Melia, S. (2016). Evaluating the impact of policy: The built environment and travel behaviour. In F. Spotswood (Ed.), Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions (89-112). Bristol: Policy Press

This chapter will examine the impact of policies that change the built environment in order to influence travel behaviour. It reviews the contested debate around spatial planning and travel behaviour, focussing on city-wide urban intensification. I... Read More about Evaluating the impact of policy: The built environment and travel behaviour.

An introduction to theories of behaviour (2016)
Book Chapter
Chatterton, T. (2016). An introduction to theories of behaviour. In F. Spotswood (Ed.), Beyond Behaviour Change: Key Issues, Interdisciplinary Approaches and Future Directions. Bristol, UK: Policy Press

An critical introduction to 'classical' theories of behaviour, including their historical context - including Theory of Planned Behaviour, Theory of Reasoned Action and Theory of Interpersonal Bhaviour

A cultural case study for social marketing (2015)
Book Chapter
Spotswood, F. (2015). A cultural case study for social marketing. In R. Gordon, & J. French (Eds.), Strategic Social Marketing. SAGE

The starting point for this study was that obesity in the UK, as elsewhere in the West, is socio-economically patterned. This is thought to be due to the low rates of physical activity within lower socio-economic groups and the social-patterning of o... Read More about A cultural case study for social marketing.

Lose the fags: Community social marketing (2011)
Book Chapter
Spotswood, F. (2011). Lose the fags: Community social marketing. In J. French, L. Reynolds, & R. Merritt (Eds.), Social Marketing Casebook. London: SAGE

This case study describes in detail the Lose the Fags social marketing intervention which was managed by Fiona Spotswood (National Social Marketing Centre, now Bristol Social Marketing Centre) and Sarah Clarke (Stockport PCT) as part of the NSMC's Na... Read More about Lose the fags: Community social marketing.