Digital servitization and modularity: Responding to requirements in use
(2021)
Book Chapter
Hughes, E., Parry, G., & Davies, P. (2021). Digital servitization and modularity: Responding to requirements in use. In M. Kohtamäki, T. Baines, R. Rabetino, A. Z. Bigdeli, C. Kowalkowski, R. Oliva, & V. Parida (Eds.), The Palgrave Handbook of Servitization (457-469). Palgrave Macmillan. https://doi.org/10.1007/978-3-030-75771-7_29
When moving towards digitally enabled advanced services firms are faced with the challenge of servicing heterogeneous customer requirements that emerge during product use. Whereas offers may have been designed with fixed functionality and a focus on... Read More about Digital servitization and modularity: Responding to requirements in use.