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A study of consumer expectations and perceptions in undergraduate higher education (2004)
Journal Article
Gibbs, V. (2004). A study of consumer expectations and perceptions in undergraduate higher education. Journal of Diagnostic Radiography and Imaging, 5(2), 69-78. https://doi.org/10.1017/S1460472804000033

There is an increasing trend in higher education for institutions to view themselves as competitors. This has led to mounting pressures for each college and university to provide high quality courses in order to obtain a continuous supply of able stu... Read More about A study of consumer expectations and perceptions in undergraduate higher education.