The impact of gray marketing and parallel importing on brand equity and brand value
(2000)
Report
Kitchen, P. J., Eagle, L., Rose, L. C., & Moyle, B. J. (2000). The impact of gray marketing and parallel importing on brand equity and brand value
All Outputs (2)
Children, the medium and the message (2000)
Report
De Bruin, A., & Eagle, L. (2000). Children, the medium and the message