Strategies for meeting the fundraising challenge
(2005)
Presentation / Conference
Sargeant, A. (2005, June). Strategies for meeting the fundraising challenge. Paper presented at ACEVO - Plenary Presentation to the Funding the Future Conference, London, UK
All Outputs (51)
Understanding bequest giving (2005)
Presentation / Conference
Sargeant, A. (2005, June). Understanding bequest giving. Paper presented at AFP Conference - Greater Toronto Chapter, Toronto, Canada
The future of fundraising (2005)
Presentation / Conference
Sargeant, A. (2005, June). The future of fundraising. Paper presented at Third Sector Foresight Conference, Oxford, UK
Management knowledge transfer in the former Yugoslavia: Vagaries, false assumptions and the need for congruence (2005)
Presentation / Conference
Cicmil, S., & Upchurch, M. (2005, June). Management knowledge transfer in the former Yugoslavia: Vagaries, false assumptions and the need for congruence. Paper presented at The Fifth International Conference on Diversity in Organisations, Communities and Nations, Beijing, China
Challenges in individual giving (2005)
Presentation / Conference
Sargeant, A. (2005, June). Challenges in individual giving. Paper presented at Third Sector Foresight Conference, NCVO, London
Nonprofit brand or bland: An exploration of the structure of charity brand personality (2005)
Presentation / Conference
Sargeant, A., & Hudson, J. (2005, May). Nonprofit brand or bland: An exploration of the structure of charity brand personality. Presented at Proceedings of EMAC, Universita Bocconi, Milan, Italy
Website productivity in the not-for-profit sector (2005)
Presentation / Conference
West, D., & Sargeant, A. (2005, May). Website productivity in the not-for-profit sector. Presented at Proceedings of EMAC, Universita Bocconi, Milan, Italy
Index linked (2005)
Journal Article
Sargeant, A. (2005). Index linked
Product, process and place: An examination of food marketing and labelling schemes in Europe and North America (2005)
Journal Article
Kneafsey, M., Maye, D., Morris, C., Buller, H., & Ilbery, B. (2005). Product, process and place: An examination of food marketing and labelling schemes in Europe and North America. European Urban and Regional Studies, 12(2), 116-132. https://doi.org/10.1177/0969776405048499Considerable academic interest now revolves around the recomposition of specific (or 'alternative') food chains based on notions of quality, territory and social embeddedness.A key to such recomposition is the marketing of 'difference' through a rang... Read More about Product, process and place: An examination of food marketing and labelling schemes in Europe and North America.
Building donor loyalty (2005)
Presentation / Conference
Sargeant, A. (2005, April). Building donor loyalty. Paper presented at 42nd International Conference on Fundraising, Association of Fundraising Professionals, Baltimore, USA
Building donor loyalty (2005)
Presentation / Conference
Sargeant, A. (2005, April). Building donor loyalty. Paper presented at Institute of Fundraising South West Spring Conference, AXA Centre, Bristol
New developments in fundraising research (2005)
Presentation / Conference
Sargeant, A. (2005, March). New developments in fundraising research. Paper presented at Fundraising Conference, NCVO London
New research could change how committed giving is viewed forever (2005)
Journal Article
Sargeant, A. (2005). New research could change how committed giving is viewed forever
Stand out from the crowd (2005)
Journal Article
Sargeant, A. (2005). Stand out from the crowd
The influence of children on purchases: The development of measures for gender role orientation and shopping savvy (2005)
Journal Article
Tinson, J., & Nancarrow, C. (2005). The influence of children on purchases: The development of measures for gender role orientation and shopping savvy. International Journal of Market Research, 47(1), 5-27. https://doi.org/10.1177/147078530504700105The changing composition of the family, changes in gender role orientation and individual differences in marketing or shopping 'savvy' seem likely to affect the degree of influence of different family members in various stages of a purchase. This pap... Read More about The influence of children on purchases: The development of measures for gender role orientation and shopping savvy.
Why practitioners don't read our articles and what we should do about it (2005)
Journal Article
Tapp, A. (2005). Why practitioners don't read our articles and what we should do about it. Marketing Review, 5(1), 3-13This article questions the value of much academic marketing's 'top' journal literature. The argument made is that current strong pressures (driven by the RAE) to publish in journals that are dominated by positivistic approaches is damaging to both pu... Read More about Why practitioners don't read our articles and what we should do about it.
Media neutral planning: A strategic perspective (2005)
Journal Article
Tapp, A. (2005). Media neutral planning: A strategic perspective. Journal of Database Marketing and Customer Strategy Management, 12(2), 123-130. https://doi.org/10.1057/palgrave.dbm.3240250
Clearing up media neutral planning (2005)
Journal Article
Tapp, A. (2005). Clearing up media neutral planning. Journal of Direct Data and Digital Marketing Practice, 6(3), 216-221. https://doi.org/10.1057/palgrave.im.4340288
Making the bequest: An empirical study of the attitudes of pledgers and supporters (2005)
Journal Article
Sargeant, A., Hilton, T., & Wymer, W. (2005). Making the bequest: An empirical study of the attitudes of pledgers and supporters. International Journal of Educational Advancement, 5(3), 207-220
The final gift: Targeting the potential charity legator (2005)
Journal Article
Sargeant, A., & Hilton, T. (2005). The final gift: Targeting the potential charity legator. International Journal of Nonprofit and Voluntary Sector Marketing, 10(1), 3-16. https://doi.org/10.1002/nvsm.3