The strategic value of direct marketing: What are we good at? Part 1
(2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9(1), 144-156. https://doi.org/10.1057/palgrave.jdm.3240053
All Outputs (34)
The strategic value of direct marketing: Expanding its role within the company, Paper 2 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: Expanding its role within the company, Paper 2. Journal of Database Marketing and Customer Strategy Management, 9(2), 105-113. https://doi.org/10.1057/palgrave.jdm.3240065
Principles of Direct and Database Marketing (2nd edition) (2001)
Book
Tapp, A. (2001). Principles of Direct and Database Marketing (2nd edition). UK: Prentice Hall
Direct and interactive marketing (2001)
Book
Sargeant, A., & West, D. (2001). Direct and interactive marketing. Oxford: Oxford University Press
Public trust and confidence in the voluntary sector (2001)
Journal Article
Sargeant, A., & Lee, S. (2001). Public trust and confidence in the voluntary sector
Using donor lifetime value to inform fundraising strategy (2001)
Journal Article
Sargeant, A. (2001). Using donor lifetime value to inform fundraising strategy. Nonprofit Management and Leadership, 12(1), 25-38. https://doi.org/10.1002/nml.12103The successful quantification in monetary terms of the value of a donor to a voluntary organization can be a valuable aid to the subsequent development of fundraising strategy. Despite the significance of the concept of lifetime value (LTV), however,... Read More about Using donor lifetime value to inform fundraising strategy.
Donor motivations (2001)
Journal Article
Sargeant, A. (2001). Donor motivations
Botton village (2001)
Journal Article
Sargeant, A. (2001). Botton village
American pie chart (2001)
Journal Article
Sargeant, A. (2001). American pie chart
Two plus two equals financial education—the financial services authority and consumer education (2001)
Journal Article
Ryder, N. (2001). Two plus two equals financial education—the financial services authority and consumer education. Law Teacher, 35(2), 216-232. https://doi.org/10.1080/03069400.2001.9993080The aim of the paper is to review the statutory objectives of the FSA under the FSMA 2000. This paper concentrates on the statutory objective of the FSA to promote the public's understanding of the financial services sector.
Market versus societal orientation in the nonprofit context (2001)
Journal Article
Liao, M., Foreman, S., & Sargeant, A. (2001). Market versus societal orientation in the nonprofit context. International Journal of Nonprofit and Voluntary Sector Marketing, 6(3), 213-226. https://doi.org/10.1002/nvsm.151
What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry (2001)
Journal Article
Fleetwood, S. (2001). What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry. Capital and Class, 25(1), 41-77. https://doi.org/10.1177/030981680107300104This paper uses critical realism to reflect upon the issue of theory in Marx's Labour Theory of Value (LTV). Like any theory, the LTV is rooted in a mode of theorisation. Rooting the LTV in an inappropriate (deductivist) mode of theorisation encourag... Read More about What Kind of Theory is Marx's Labour Theory of Value? A Critical Realist Inquiry.
Causal laws, functional relations and tendencies (2001)
Journal Article
Fleetwood, S. (2001). Causal laws, functional relations and tendencies. Review of Political Economy, 13(2), 201-220. https://doi.org/10.1080/09538250120036646
Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England (2001)
Journal Article
Danford, A., Richardson, M., & Upchurch, M. (2001). Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England. New Technology, Work and Employment, 16(2), 100-117. https://doi.org/10.1111/1468-005X.00080This article examines the trade union response to industrial restructuring in two sectors highly exposed to international market competition in the south west of England. The authors have conducted interviews of MSF representatives in the insurance a... Read More about Industrial restructuring 'globalisation', and the trade union response: A study of MSF in the South west of England.