The use of social marketing in promoting cycling
(2015)
Book Chapter
Tapp, A., & Parkin, J. (2015). The use of social marketing in promoting cycling. In R. Gerike, & J. Parkin (Eds.), Cycling Futures: From Research into Practice (183-205). Farnham, Surrey, UK: Ashgate
This chapter explores the use of social marketing to increase the use of the bicycle as a mode of everyday travel. The popularity and level of use of a particular transport mode will broadly result from two factors: the quality of experience of that... Read More about The use of social marketing in promoting cycling.