Social marketing based strategy for obesity interventions
(2008)
Report
Tapp, A., Eagle, L., & Spotswood, F. (2008). Social marketing based strategy for obesity interventions
All Outputs (57)
Lighting the touchpaper. How social marketing can help ignite active Bristol (2008)
Report
Tapp, A., Eagle, L., Bird, S., & Spotswood, F. (2008). Lighting the touchpaper. How social marketing can help ignite active Bristol
Social marketing strategies on cycling (2008)
Report
Tapp, A. (2008). Social marketing strategies on cycling
Principles of direct and database marketing (4th edition) (2008)
Book
Tapp, A. (2008). Principles of direct and database marketing (4th edition). UK: Pearson Education
Learning from failure, ambiguity and trust in social enterprise (2008)
Journal Article
Seanor, P., & Meaton, J. (2008). Learning from failure, ambiguity and trust in social enterprise. Social Enterprise Journal, 4(1), 24-40. https://doi.org/10.1108/17508610810877713
Identification, death and bequest giving (2008)
Report
Sargeant, A., & Shang, J. (2008). Identification, death and bequest giving
The true cost of fundraising: Should donors care? (2008)
Journal Article
Sargeant, A., Jay, E., & Lee, S. (2008). The true cost of fundraising: Should donors care?. Journal of Direct Data and Digital Marketing Practice, 9(4), 340-353. https://doi.org/10.1057/dddmp.2008.5
Marketing for nonprofit organizations (2008)
Book Chapter
Sargeant, A. (2008). Marketing for nonprofit organizations. In M. Baker, & S. Hart (Eds.), The Marketing Book (526-550). London: Butterworth Heinemann
Donor retention: What do we know and what can we do about it? (2008)
Report
Sargeant, A. (2008). Donor retention: What do we know and what can we do about it?
The dynamic representation of reality and of ourself between real and virtual worlds (2008)
Book Chapter
Piwek, L. (2008). The dynamic representation of reality and of ourself between real and virtual worlds. In A. Briggle, K. Waelbers, & P. Brey (Eds.), Proceedings of the 2008 conference on Current Issues in Computing and Philosophy (24-31). Amsterdam, The Netherlands, The Netherlands: IOS Press
Let's get ethical: Dealing with socially desirable responding online (2008)
Journal Article
Nancarrow, C., & Brace, I. (2008). Let's get ethical: Dealing with socially desirable responding onlineBecause marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact of Socially Desirable Responding in interviews on t... Read More about Let's get ethical: Dealing with socially desirable responding online.
Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Hughes, T., Tapp, A., & Hughes, R. (2008). Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24(1-2), 221-240. https://doi.org/10.1362/026725708X274019Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.
Geared for action. Developing the generic financial advice service (2008)
Report
French, J., Tapp, A., Eagle, L., Keown, D., & O'Reilly, N. (2008). Geared for action. Developing the generic financial advice service
Workers and their alter egos as consumers (2008)
Journal Article
Fleetwood, S. (2008). Workers and their alter egos as consumers. Capital and Class, 32(1), 31-47. https://doi.org/10.1177/030981680809400103While socialists hardly need reminding that employers often mistreat their workers, we tend to overlook situations in which workers mistreat other workers. This tendency is exacerbated by discourses that urge us to act as consumers, and to treat chea... Read More about Workers and their alter egos as consumers.
Structure, institution, agency, habit and reflexive deliberation (2008)
Journal Article
Fleetwood, S. (2008). Structure, institution, agency, habit and reflexive deliberation. Journal of Institutional Economics, 4(2), 183-203. https://doi.org/10.1017/S1744137408000957
Diversities in an organisational context (2008)
Journal Article
Durbin, S., Lovell, L., & Winters (now Miller), J. (2008). Diversities in an organisational context. Equal Opportunities International, 27(4), 396-400The purpose of this paper is to report on a research day on the theme of diversity, held at the Centre for Employment Studies Research, University of the West of England. The report is based upon observations, notes and discussions of papers presente... Read More about Diversities in an organisational context.
Cross cultural scale development: An emic-etic balancing act (2008)
Presentation / Conference
Ford, J., Sargeant, A., & West, D. (2008, January). Cross cultural scale development: An emic-etic balancing act. Paper presented at Cultural Perspectives in Marketing Conference, New Orleans, USA