Skip to main content

Research Repository

Advanced Search

All Outputs (57)

Marketing for nonprofit organizations (2008)
Book Chapter
Sargeant, A. (2008). Marketing for nonprofit organizations. In M. Baker, & S. Hart (Eds.), The Marketing Book (526-550). London: Butterworth Heinemann

Let's get ethical: Dealing with socially desirable responding online (2008)
Journal Article
Nancarrow, C., & Brace, I. (2008). Let's get ethical: Dealing with socially desirable responding online

Because marketing researchers are focusing increasingly on the issues of corporate and consumer social responsibility and other ethical behaviour, there is a clear need to assess the possible impact of Socially Desirable Responding in interviews on t... Read More about Let's get ethical: Dealing with socially desirable responding online.

Achieving effective academic/practitioner knowledge exchange in marketing (2008)
Journal Article
Hughes, T., Tapp, A., & Hughes, R. (2008). Achieving effective academic/practitioner knowledge exchange in marketing. Journal of Marketing Management, 24(1-2), 221-240. https://doi.org/10.1362/026725708X274019

Marketing management research and teaching has been criticised for some time as being divorced from practice. However, there has been little research into the nature of knowledge exchange between academics and practitioners in the marketing field. In... Read More about Achieving effective academic/practitioner knowledge exchange in marketing.

Workers and their alter egos as consumers (2008)
Journal Article
Fleetwood, S. (2008). Workers and their alter egos as consumers. Capital and Class, 32(1), 31-47. https://doi.org/10.1177/030981680809400103

While socialists hardly need reminding that employers often mistreat their workers, we tend to overlook situations in which workers mistreat other workers. This tendency is exacerbated by discourses that urge us to act as consumers, and to treat chea... Read More about Workers and their alter egos as consumers.

Diversities in an organisational context (2008)
Journal Article
Durbin, S., Lovell, L., & Winters (now Miller), J. (2008). Diversities in an organisational context. Equal Opportunities International, 27(4), 396-400

The purpose of this paper is to report on a research day on the theme of diversity, held at the Centre for Employment Studies Research, University of the West of England. The report is based upon observations, notes and discussions of papers presente... Read More about Diversities in an organisational context.