All Outputs (78)

Crossing the academic - practice chasm: a blueprint for applied academics (2003)
Presentation / Conference
Tapp, A. (2003, July). Crossing the academic - practice chasm: a blueprint for applied academics. Paper presented at Academy of Marketing Conference, Aston, UK

eManaging sport customers (2003)
Book Chapter
Tapp, A. (2003). eManaging sport customers. In J. Beech, & S. Chadwick (Eds.), The Business of Sport Management. UK: Pearson Education

Linking business schools and practice in direct marketing: are we missing an opportunity? (2003)
Journal Article
Tapp, A. (2003). Linking business schools and practice in direct marketing: are we missing an opportunity?. Journal of Database Marketing and Customer Strategy Management, 11(2), 107-113. https://doi.org/10.1057/palgrave.dbm.3240211

Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports (2003)
Journal Article
Tapp, A., & Clowes, J. (2003). Looking through the hourglass of fan segmentation. Research findings and marketing implications for live spectator sports. International Journal of Sports Marketing and Sponsorship, 5(1), 57-73

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference, Nottingham, UK

The changing face of marketing academia: what can we learn from commercial market research? (2002)
Presentation / Conference
Tapp, A. (2002, July). The changing face of marketing academia: what can we learn from commercial market research?. Paper presented at Academy of Marketing Conference, Nottingham, London

New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference, Portugal

The impact of e-business on on financial services marketing and marketers (2002)
Book Chapter
Tapp, A. (2002). The impact of e-business on on financial services marketing and marketers. In B. Foss, & M. Stone (Eds.), CRM in financial services - a practical guide to making customer relationship mamagement work. London: Kogan Page

Proactive or reactive marketing? The influence of the internet on direct marketing (2002)
Journal Article
Tapp, A. (2002). Proactive or reactive marketing? The influence of the internet on direct marketing. Journal of Database Marketing and Customer Strategy Management, 9(3), 238-247. https://doi.org/10.1057/palgrave.jdm.3240005

Principles of Direct and Database Marketing (2nd edition) (2001)
Book
Tapp, A. (2001). Principles of Direct and Database Marketing (2nd edition). UK: Prentice Hall

The strategic value of direct marketing: Expanding its role within the company, Paper 2 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: Expanding its role within the company, Paper 2. Journal of Database Marketing and Customer Strategy Management, 9(2), 105-113. https://doi.org/10.1057/palgrave.jdm.3240065

The strategic value of direct marketing: What are we good at? Part 1 (2001)
Journal Article
Tapp, A. (2001). The strategic value of direct marketing: What are we good at? Part 1. Journal of Database Marketing and Customer Strategy Management, 9(1), 144-156. https://doi.org/10.1057/palgrave.jdm.3240053

Towards a contextual model for sports organisations: Considerations for web site strategies (2000)
Presentation / Conference
Tapp, A., Beech, J., & Chadwick, S. (2000, June). Towards a contextual model for sports organisations: Considerations for web site strategies. Paper presented at 15th Annual Conference of the North American Society for Sport Management, Colorado Springs, U.S.A

Emerging trends in the use of the Internet – lessons from the football sector (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Emerging trends in the use of the Internet – lessons from the football sector. Qualitative Market Research: An International Journal, 3(1), 38-46. https://doi.org/10.1108/13522750010310479

Literature findings suggest a powerful role for Web sites in football club marketing. The authors used this as a springboard for an exploratory study which combined qualitative interviews with empirical observations of football Web sites. Links were... Read More about Emerging trends in the use of the Internet – lessons from the football sector.

Scoring with the net: The cybermarketing of English football clubs (2000)
Journal Article
Beech, J., Chadwick, S., & Tapp, A. (2000). Scoring with the net: The cybermarketing of English football clubs. Electronic Markets, 10(3), 45-57. https://doi.org/10.1080/10196780050177080

Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it (1999)
Presentation / Conference
Collis, R., & Tapp, A. (1999, July). Copycat branding in UK FMCG sectors: the extend of perceptual brand confusion and the factors wich impact upon it. Paper presented at Academy of Marketing conference, Stirling

Surf when you're winning; the use of web sites in football club marketing (1999)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1999, July). Surf when you're winning; the use of web sites in football club marketing. Paper presented at Academy of marketing conference, Stirling, U.K

Considerations for U.K. football clubs intending to use the internet as a marketing tool (1999)
Presentation / Conference
Chadwick, S., Tapp, A., & Beech, J. (1999, June). Considerations for U.K. football clubs intending to use the internet as a marketing tool. Paper presented at 12th International Bled Electronic Commerce Conference, Bled, Slovenia

English Premier League football clubs: Have they seized their opportunities? (1999)
Presentation / Conference
Beech, J., Chadwick, S., & Tapp, A. (1999, June). English Premier League football clubs: Have they seized their opportunities?. Paper presented at Proceedings of the 1999 European Association of Sport Management Conference EASM, Thessaloniki, Greece

Market segmentation in football clubs: an empirical investigation (1999)
Presentation / Conference
Tapp, A., & Clowes, J. (1999, June). Market segmentation in football clubs: an empirical investigation. Paper presented at Proceedings of the European Association of Sport Management Conference EASM, Thessaloniki, Greece,