All Outputs (2)

Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media (2016)
Book Chapter
Mitra, A., & Qi, B. (2016). Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media. In A. C. Simintiras, S. Al-Sharhan, N. P. Rana, E. L. Slade, M. Clement, M. Janssen, …Y. K. Dwivedi (Eds.), Social Media: The Good, the Bad, and the Ugly: Proceedings of the 15th IFIP WG 6.11 Conference on e-Business, e-Services, and e-Society. Taylor and Francis

It is no surprise that there are serious disparities between the rhetoric of education and the realities of education. Marketing of university curricula is a challenge that is increasingly becoming a difficult proposition as advances in social media... Read More about Conversations in search of audiences: Prospects and challenges of marketing UK’s postgraduate higher education using social media.

Social costs and the psychology of neoclassical economists (2016)
Book Chapter
Berger, S. (2016). Social costs and the psychology of neoclassical economists. In T. Heinrich, H. Schwardt, & C. Gräbner (Eds.), Policy Implications of Recent Advances in Evolutionary and Institutional Economics. London/New York: Routledge

Essays in honor of Wolfram Elsner