All Outputs (3)

Value co-creation in social marketing: Functional or fanciful? (2013)
Journal Article
Domegan, C., Collins, K., Stead, M., McHugh, P., & Hughes, T. (2013). Value co-creation in social marketing: Functional or fanciful?. Journal of Social Marketing, 3(3), 239-256. https://doi.org/10.1108/JSOCM-03-2013-0020

Purpose: Value co-creation thinking is reshaping the understanding of markets and marketing and presents a significant opportunity to develop the theory and practice of social marketing. However, whilst value co-creation offers thought-provoking new... Read More about Value co-creation in social marketing: Functional or fanciful?.

Co-production and self-service: The application of Service-Dominant Logic (2013)
Journal Article
Hilton, T., & Hughes, T. (2013). Co-production and self-service: The application of Service-Dominant Logic. Journal of Marketing Management, 29(7-8), 861-881. https://doi.org/10.1080/0267257X.2012.729071

Service-Dominant Logic (S-D logic) theory and related literature is reviewed to demonstrate S-D logic's potential to provide new insights for understanding an important contemporary issue in service delivery: the application of self-service technolog... Read More about Co-production and self-service: The application of Service-Dominant Logic.

Adopting selfservice technology to do more with less (2013)
Journal Article
Hilton, T., Hughes, T., Little, E., & Marandi, E. (2013). Adopting selfservice technology to do more with less. Journal of Services Marketing, 27(1), 3-12. https://doi.org/10.1108/08876041311296338

Employees have traditionally played a major role in the customer's service experience. Yet selfservice technology (SST) replaces the customerservice employee experience with a customertechnology experience. This paper seeks to use a servicedomina... Read More about Adopting selfservice technology to do more with less.