Supply and demand chain management: The effect of adding services to product offerings
(2013)
Journal Article
Parry, G. C., Bustinza, O. F., Parry, G., & Vendrell-Herrero, F. (2013). Supply and demand chain management: The effect of adding services to product offerings. Supply Chain Management, 18(6), 618-629. https://doi.org/10.1108/SCM-05-2013-0149
Purpose: The purpose of this paper is to understand how firms manage their product and service offerings, integrating supply chain management (SCM) and demand chain management (DCM) strategies. Adding services to the product portfolio of a firm may b... Read More about Supply and demand chain management: The effect of adding services to product offerings.