Brand commitment in a consumer bank services context - an exploratory study: addendum
(2006)
Thesis
Debling, F. Brand commitment in a consumer bank services context - an exploratory study: addendum. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/1040020
Glossary p.iv attempts new marketing definition of the concepts of 'commitment' and 'inertia' in the consumer banking services context. Section 1 of the 'Addendum' might help postgraduate researchers with 'defence of qualitative research' or 'd... Read More about Brand commitment in a consumer bank services context - an exploratory study: addendum.