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All Outputs (39)

Benchmarking charity performance: Returns from direct marketing in fundraising (2006)
Journal Article
Sargeant, A., Jay, E., & Lee, S. (2006). Benchmarking charity performance: Returns from direct marketing in fundraising. Journal of Nonprofit and Public Sector Marketing, 16(1-2), 77-94. https://doi.org/10.1300/J054v16n01_05

Despite rising public interest and concern only a handful of extant studies have addressed the performance of fundraising techniques and outlined the returns that might be expected. To date no one has examined the returns accruing from direct marketi... Read More about Benchmarking charity performance: Returns from direct marketing in fundraising.

Fundraising: Lessons from research (2006)
Presentation / Conference
Sargeant, A. (2006, November). Fundraising: Lessons from research. Presented at Fund Raising School Faculty, Indianapolis, USA

Rethinking Project Management: Researching the actuality of projects (2006)
Journal Article
Cicmil, S., Williams, T., Thomas, J., & Hodgson, D. (2006). Rethinking Project Management: Researching the actuality of projects. International Journal of Project Management, 24(8), 675-686. https://doi.org/10.1016/j.ijproman.2006.08.006

This paper puts forth the somewhat controversial position that what is needed to improve project management in practice is not more research on what should be done or the frequency and/or use of traditional project management practices. We argue that... Read More about Rethinking Project Management: Researching the actuality of projects.

The importance of 'process' in Rethinking Project Management: The story of a UK Government-funded research network (2006)
Journal Article
Winter, M., Smith, C., Cooke-Davies, T., & Cicmil, S. (2006). The importance of 'process' in Rethinking Project Management: The story of a UK Government-funded research network. International Journal of Project Management, 24(8), 650-662. https://doi.org/10.1016/j.ijproman.2006.08.008

This paper tells the story of a UK Government-funded research network called Rethinking Project Management, funded by the Engineering and Physical Sciences Research Council between 2004 and 2006. The story is significant because of the considerable a... Read More about The importance of 'process' in Rethinking Project Management: The story of a UK Government-funded research network.

Directions for future research in project management: The main findings of a UK government-funded research network (2006)
Journal Article
Winter, M., Smith, C., Morris, P., & Cicmil, S. (2006). Directions for future research in project management: The main findings of a UK government-funded research network. International Journal of Project Management, 24(8), 638-649. https://doi.org/10.1016/j.ijproman.2006.08.009

In 2003 the UK's Engineering and Physical Sciences Research Council (EPSRC) agreed to fund a research network - Rethinking Project Management - to define a research agenda aimed at enriching and extending the subject of project management beyond its... Read More about Directions for future research in project management: The main findings of a UK government-funded research network.

Beyond measuring the human resources management-organizational performance link: Applying critical realist meta-theory (2006)
Journal Article
Hesketh, A., & Fleetwood, S. (2006). Beyond measuring the human resources management-organizational performance link: Applying critical realist meta-theory. Organization, 13(5), 677-699. https://doi.org/10.1177/1350508406067009

One response to the possible outsourcing of the human resource (HR) function is to turn to 'science' and seek to demonstrate an empirical association between HR practices and increased organizational performance. This paper critically examines the sh... Read More about Beyond measuring the human resources management-organizational performance link: Applying critical realist meta-theory.

Marketing bequest club membership: An exploratory study of legacy pledgers (2006)
Journal Article
Sargeant, A., Wymer, W., & Hilton, T. (2006). Marketing bequest club membership: An exploratory study of legacy pledgers. Nonprofit and Voluntary Sector Quarterly, 35(3), 384-404. https://doi.org/10.1177/0899764006290788

Although bequest income accounts for 9% of overall giving in the United States many nonprofits continue to focus their solicitation efforts on the very wealthy, ignoring the bulk of the fund-raising database. In this study the authors work with three... Read More about Marketing bequest club membership: An exploratory study of legacy pledgers.

Managing donor attrition: The case of doorstep fundraising (2006)
Presentation / Conference
Hudson, J., & Sargeant, A. (2006, August). Managing donor attrition: The case of doorstep fundraising. Paper presented at Third Australia Non-profit and Social Marketing Conference (ANSMAC), Newcastle, Australia

Reasons for lapse: The case of doorstep fundraising (2006)
Presentation / Conference
Sargeant, A., & Breeze, B. (2006, July). Reasons for lapse: The case of doorstep fundraising. Paper presented at 7th International Conference of the International Society for Third-Sector Research (ISTR), Bangkok, Thailand

Making sense of social enterprise development (2006)
Presentation / Conference
Seanor, P. (2006, June). Making sense of social enterprise development. Paper presented at 3rd Social Enterprise Research Conference, London South Bank University

Achieving donor loyalty (2006)
Presentation / Conference
Sargeant, A. (2006, May). Achieving donor loyalty. Paper presented at Association of Fundraising Professionals Audio Conference

Brand commitment in a consumer bank services context - an exploratory study: addendum (2006)
Thesis
Debling, F. Brand commitment in a consumer bank services context - an exploratory study: addendum. (Thesis). University of the West of England. Retrieved from https://uwe-repository.worktribe.com/output/1040020

Glossary p.iv attempts new marketing definition of the concepts of 'commitment' and 'inertia' in the consumer banking services context. Section 1 of the 'Addendum' might help postgraduate researchers with 'defence of qualitative research' or 'd... Read More about Brand commitment in a consumer bank services context - an exploratory study: addendum.