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Nonprofit and business sector collaborations (2002)
Presentation / Conference
Sargeant, A., & Wymer, W. (2002, September). Nonprofit and business sector collaborations. Paper presented at 2nd Annual Colloquium on Nonprofit, Social and Arts Marketing

Future marketers: Future curriculum: Future shock? (2002)
Presentation / Conference
Evans, M., Nancarrow, C., Tapp, A., & Stone, M. (2002, July). Future marketers: Future curriculum: Future shock?. Paper presented at Academy of Marketing Conference

New marketing, new marketers? (2002)
Presentation / Conference
Tapp, A., Stone, M., Nancarrow, C., & Evans, M. (2002, May). New marketing, new marketers?. Paper presented at EMAC Conference

Challenging partnerships: Sustaining women's collaborative relationships in changing business and political environments (2002)
Report
Page, M. (2002). Challenging partnerships: Sustaining women's collaborative relationships in changing business and political environments

Senior managers, practitioners and users of public, community and voluntary sector services are currently struggling to develop effective partnership working within increasingly challenging political and organisational environments. Women's organisa... Read More about Challenging partnerships: Sustaining women's collaborative relationships in changing business and political environments.

Integrated fundraising over the web (2002)
Presentation / Conference
Sargeant, A. (2002, April). Integrated fundraising over the web. Paper presented at Relationship Marketing Conference, Henry Stewart Conferences

How to build donor loyalty (2002)
Presentation / Conference
Sargeant, A. (2002, April). How to build donor loyalty. Paper presented at 39th International Conference on Fundraising

Client defection in the design industry: a study of the causes, process and context of switching agencies (2002)
Journal Article
Vafeas, M., & Hilton, T. (2002). Client defection in the design industry: a study of the causes, process and context of switching agencies. Design Journal, 5(1), 14-25. https://doi.org/10.2752/146069202789378431

This paper explores the factors that cause client defection in the graphic design industry within the context of the business relationship in which it takes place. The paper examines the literature pertaining to defection, loyalty, relationship dynam... Read More about Client defection in the design industry: a study of the causes, process and context of switching agencies.


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