All Outputs (16)

Relationship marketing for football clubs: A qualitative study of football supporters (1998)
Presentation / Conference
Tapp, A., & Clowes, J. (1998, September). Relationship marketing for football clubs: A qualitative study of football supporters. Paper presented at European association of sports management conference, Madeira, Portugal

Collecting sports memorabilia: What are the implications for the marketing activities of football clubs? (1998)
Presentation / Conference
Tapp, A., Chadwick, S., & Beech, J. (1998, September). Collecting sports memorabilia: What are the implications for the marketing activities of football clubs?. Paper presented at European association of sports management conference, Madeira, Portugal

Investigating lifetime value (1998)
Presentation / Conference
Sargeant, A. (1998, July). Investigating lifetime value. Paper presented at Annual ICFM Conference, University of Warwick

Communicating with donors (1998)
Presentation / Conference
Sargeant, A. (1998, July). Communicating with donors. Paper presented at Annual ICFM Conference, University of Warwick

He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector (1998)
Presentation / Conference
Sargeant, A., & Young, B. M. (1998, June). He ain't heavy he's my donor: An empirical analysis of lifetime value in the voluntary sector. Paper presented at Researching the Voluntary Sector - NCVO, Loughborough

Keeping the distributor sold - towards a model of retention in network marketing organisations (1998)
Presentation / Conference
Sargeant, A., & Msweli, P. (1998, June). Keeping the distributor sold - towards a model of retention in network marketing organisations. Paper presented at Academy of Marketing Conference, Sheffield Hallam University

Marketsegementierung: Nutzen NPO ihr potential? (1998)
Presentation / Conference
Sargeant, A. (1998, June). Marketsegementierung: Nutzen NPO ihr potential?. Paper presented at Sechste Freiburger Studentage Fundraising, Freiburg, Switzerland

Charity fundraising costs: Just what is the benchmark? (1998)
Presentation / Conference
Sargeant, A. (1998, June). Charity fundraising costs: Just what is the benchmark?. Paper presented at 27th Annual ARNOVA Conference, University of Washington, Seattle, USA

Direct selling in the Rainbow Nation: Retaining the distributor (1998)
Presentation / Conference
Msweli, P., & Sargeant, A. (1998, June). Direct selling in the Rainbow Nation: Retaining the distributor. Paper presented at Academy of Marketing - Multicultural Conference, Montreal, Canada

Modelling the service gap - do hotel employees really understand guest's needs? (1998)
Presentation / Conference
Mohamad, M., & Sargeant, A. (1998, June). Modelling the service gap - do hotel employees really understand guest's needs?. Paper presented at Academy of Marketing Conference, Sheffield Hallam University

Charitable giving: an exploratory model of donor behaviour (1998)
Presentation / Conference
Lyman, M., & Sargeant, A. (1998, June). Charitable giving: an exploratory model of donor behaviour. Paper presented at Academy of Marketing Conference, Sheffield Hallam University

Tourism marketing: adding value through sustainability (1998)
Presentation / Conference
Dinan, C., & Sargeant, A. (1998, June). Tourism marketing: adding value through sustainability. Paper presented at Academy of Marketing Conference, Sheffield Hallam University

Benefit segmentation in the Indonesian banking industry - just what is the potential? (1998)
Presentation / Conference
Alfansi, L., & Sargeant, A. (1998, June). Benefit segmentation in the Indonesian banking industry - just what is the potential?. Paper presented at Academy of Marketing Conference, Sheffield Hallam University

Financial based measures of performance for UK charities (1998)
Presentation / Conference
Kaehler, J., & Sargeant, A. (1998, June). Financial based measures of performance for UK charities. Paper presented at Performance Measurement: Theory and Practice, University of Cambridge

Internal marketing tactics: Is communication really all there is to it? (1998)
Presentation / Conference
Asif, S., & Sargeant, A. (1998, May). Internal marketing tactics: Is communication really all there is to it?. Paper presented at Academy of Marketing Science Conference

Implementing organisational change projects: Impediments and gaps (1998)
Presentation / Conference
Cicmil, S. (1998, April). Implementing organisational change projects: Impediments and gaps. Paper presented at The Proceedings of the 3rd International Conference on ISO 9000 and TQM, Business Research Centre, Baptist University, Hong Kong