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Investigating lifetime value (1998)
Presentation / Conference
Sargeant, A. (1998, July). Investigating lifetime value. Paper presented at Annual ICFM Conference

Communicating with donors (1998)
Presentation / Conference
Sargeant, A. (1998, July). Communicating with donors. Paper presented at Annual ICFM Conference

The strategic application of internal marketing - an investigation of UK banking (1998)
Journal Article
Sargeant, A., & Asif, S. (1998). The strategic application of internal marketing - an investigation of UK banking. International Journal of Bank Marketing, 16(2), 66-79. https://doi.org/10.1108/02652329810206716

It is the purpose of this article to explore the relevance of the concept of internal marketing to the financial service arena and the extent to which it may be possible to utilise internal marketing as a means of reducing the service gaps postulated... Read More about The strategic application of internal marketing - an investigation of UK banking.

Implementing organisational change projects: Impediments and gaps (1998)
Presentation / Conference
Cicmil, S. (1998, April). Implementing organisational change projects: Impediments and gaps. Paper presented at The Proceedings of the 3rd International Conference on ISO 9000 and TQM, Business Research Centre, Baptist University

The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms (1998)
Journal Article
Cicmil, S., & Nicholson, A. (1998). The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms. Management Decision, 36(2), 96-101. https://doi.org/10.1108/00251749810204179

Elaborates on specific realities of the construction environment, and of management and operations of growing construction enterprises. Presents a case study looking particularly at entrepreneurial attitudes towards the marketing function in the sect... Read More about The role of the marketing function in operations of a construction enterprise: Misconceptions and paradigms.


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