Charity brands: a qualitative study of current practice
(1996)
Journal Article
Tapp, A. (1996). Charity brands: a qualitative study of current practice. International Journal of Nonprofit and Voluntary Sector Marketing, 1(4), 327-337. https://doi.org/10.1002/nvsm.6090010406
All Outputs (3)
The use of brand management tools in charity fundraising (1996)
Journal Article
Tapp, A. (1996). The use of brand management tools in charity fundraising. Journal of Brand Management, 3(6), 400-416
Perceptions of NCET (1996)
Report
Tapp, A., & Housden, M. (1996). Perceptions of NCET